Propane's kit for founders and leadership: investor relations, market research, hiring, data and metrics, finance and runway, board prep, plans, pitch deck, and sales or investor emails.
Board meeting preparation: agenda, metrics, narrative, follow-ups. Use when preparing for a board meeting.
Propane's kit for GTM and sales teams: prospecting, call prep, pipeline review, forecast, outreach, and competitive intelligence.
Research a company or person and get actionable GTM intel. Works standalone with web search, supercharged when you connect ~~data enrichment~~ or ~~CRM~~. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".
Prepare for a GTM/sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your ~~CRM~~, ~~email~~, ~~chat~~, or ~~conversation intelligence~~. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]".
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Generate tailored GTM assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers.
Start your day with a prioritized GTM briefing. Works standalone when you tell me your meetings and priorities, supercharged when you connect your ~~calendar~~, ~~CRM~~, and ~~email~~. Trigger with "morning briefing", "daily brief", "what's on my plate today", "prep my day", or "start my day".
Create a demo script for a product or audience. Structure: intro, key flows, objection handling, close. Trigger with "create demo script for [product/audience]", "demo script for [company]", or use the /create-demo-script command.
Research a prospect then draft personalized outreach. Uses web research by default, supercharged with ~~data enrichment~~ and ~~CRM~~. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".
Generate weighted sales forecasts with best/likely/worst scenarios, commit vs. upside breakdown, and gap analysis. Works standalone with CSV or pasted pipeline; supercharged when you connect ~~CRM~~. Trigger with "forecast my pipeline", "weighted forecast for this quarter", or use the /forecast command.
Plan GTM strategy: motion (PLG, SLG, hybrid), segments, channels, capacity. Trigger with "plan GTM strategy", "GTM strategy for [product/segment]", or use the /plan-gtm-strategy command.
Document or refine lead routing rules and criteria. Who gets which leads, when, and why. Trigger with "document lead routing", "lead routing rules for [team/segment]", or use the /document-lead-routing command.
Analyze pipeline health — prioritize deals, flag risks, hygiene issues, and produce a weekly action plan. Works standalone with CSV or pasted deals; supercharged when you connect ~~CRM~~ or ~~calendar~~. Trigger with "review my pipeline", "pipeline health check", or use the /review-pipeline command.
Build an ROI calculator or value model for deals. Inputs: cost savings, efficiency gains, revenue impact. Output: ROI %, payback period, value summary. Trigger with "create ROI calculator for [deal/segment]", "value model for [product]", or use the /create-roi-calculator command.
Get or structure a sales playbook from ~~knowledge base~~ or context. Repeatable motions (who, when, how, assets) for discovery, demo, negotiation, and closing. Trigger with "get sales playbook", "what's our playbook for [motion]", or use the /get-sales-playbook command.
Process call notes or transcripts into structured summaries, action items, and follow-up emails. Works standalone with pasted notes or transcript; supercharged when you connect ~~conversation intelligence~~, ~~CRM~~, ~~email~~, or ~~calendar~~. Trigger with "summarize this call", "extract action items from this transcript", or use the /summarize-call command.
Propane's kit for customer success and support teams: triage tickets, draft responses, escalations, customer research, and knowledge base articles.
Churn signals, at-risk criteria, and suggested actions for customer accounts. Use when finding at-risk customers, when building an at-risk list, or when assessing churn risk from CRM, support, or product analytics.
Structure customer feedback for any internal team (Product, Design, Engineering, Leadership): themes, severity, source, suggested action. Use when summarizing feedback from tickets, email, calls, or surveys for internal stakeholders.
Research customer questions by searching across documentation, knowledge bases, and connected sources, then synthesize a confidence-scored answer. Use when a customer asks a question you need to investigate, when building background on a customer situation, or when you need account context.
Structure and package support escalations for engineering, product, or leadership with full context, reproduction steps, and business impact. Use when an issue needs to go beyond support, when writing an escalation brief, or when assessing whether an issue warrants escalation.
Usage vs entitlement, expansion opportunity by account or segment. Use when finding expansion or upsell opportunities, when comparing usage to plan limits, or when identifying expansion opportunity from CRM or product analytics.
Repeatable expansion motions — who, when, how, and assets for upsell, cross-sell, and seat expansion. Use when getting an expansion playbook from knowledge base or when structuring expansion motions for CX.
Health dimensions, score factors, and risk flags for customer accounts. Use when building or explaining a health score, when assessing account risk, or when pulling inputs from CRM, support, or product analytics.
Write and maintain knowledge base articles from resolved support issues. Use when a ticket has been resolved and the solution should be documented, when updating existing KB articles, or when creating how-to guides, troubleshooting docs, or FAQ entries.
Quarterly business review agenda, metrics, narrative, and follow-up templates for customer business reviews. Use when preparing a quarterly business review, building an agenda, or pulling context from CRM, knowledge base, or chat.
Draft professional, empathetic customer-facing responses adapted to the situation, urgency, and channel. Use when responding to customer tickets, escalations, outage notifications, bug reports, feature requests, or any customer-facing communication.
Triage incoming support tickets by categorizing issues, assigning priority (P1-P4), and recommending routing. Use when a new ticket or customer issue comes in, when assessing severity, or when deciding which team should handle an issue.
Propane's kit for marketing and product marketing teams: content creation, campaign planning, brand voice, competitive analysis, and performance reporting.
Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking terminology and style guide compliance.
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Product copy (value props, feature descriptions, in-app copy, microcopy) and marketing copy (headlines, CTAs, ad copy, landing page, email, social). Use when drafting or reviewing product or marketing copy.
Nurture flows, drip campaigns, onboarding sequences, email copy and timing. Use when designing or drafting email sequences, drip campaigns, nurture flows, onboarding series, or win-back flows.
Analyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing campaign results, analyzing channel metrics (email, social, paid, SEO), or identifying what's working and what needs improvement.
Positioning, messaging pillars, value propositions, launch narrative, differentiation, sales/GTM enablement. Use when planning campaigns, drafting competitive briefs, or creating product-focused content.
Keyword research, content gaps, on-page and technical SEO, competitor SEO comparison. Use when auditing SEO, researching keywords, finding content gaps, or benchmarking against competitors.
Propane's kit for product teams: specs, roadmaps, user research synthesis, stakeholder updates, competitive briefs, and metrics review.
Analyze competitors with feature comparison matrices, positioning analysis, and strategic implications. Use when researching a competitor, comparing product capabilities, assessing competitive positioning, or preparing a competitive brief for product strategy.
Structure reports from analytics data for different audiences. Use when writing data reports, analytics summaries, or metric reports for exec, product, or eng — what to include (summary, metrics, trends, recommendations), tables and narrative.
Write structured product requirements documents (PRDs) with problem statements, user stories, requirements, and success metrics. Use when speccing a new feature, writing a PRD, defining acceptance criteria, prioritizing requirements, or documenting product decisions.
Define, track, and analyze product metrics with frameworks for goal setting and dashboard design. Use when setting up OKRs, building metrics dashboards, running weekly metrics reviews, identifying trends, or choosing the right metrics for a product area.
Structure project, sprint, or initiative progress reports. Use when writing progress reports that pull from work, comms, data, and research — what to include (shipped, in progress, blocked, risks, team), format by audience.
Plan and prioritize product roadmaps using frameworks like RICE, MoSCoW, and ICE. Use when creating a roadmap, reprioritizing features, mapping dependencies, choosing between Now/Next/Later or quarterly formats, or presenting roadmap tradeoffs to stakeholders.
Synthesize qualitative and quantitative user research into structured insights and opportunity areas. Use when analyzing interview notes, survey responses, support tickets, or behavioral data to identify themes, build personas, or prioritize opportunities.
Plan sprints and iterations, break down work into tickets, refine backlog, check capacity. Use when planning a sprint, creating tickets from a spec, refining backlog, or writing good ticket titles and acceptance criteria.
Propane's kit for design and UX teams: design briefs, design systems, UX research synthesis, accessibility, and design handoff.
Apply WCAG and accessibility best practices to design review and audits. Use when auditing flows or specs for accessibility, writing a11y acceptance criteria, or recommending design changes for accessibility.
Analyze competitor UX/UI with flow comparison, pattern analysis, and design implications. Use when researching competitor design, comparing flows or patterns, or preparing a competitive design brief.
Write structured design briefs with problem statements, design goals, constraints, and success criteria. Use when briefing a feature, scoping design work, aligning with a PRD, or documenting design decisions.
Prioritize design work and align with product roadmap using Now/Next/Later and design-debt frameworks. Use when managing design backlog, reprioritizing design work, or aligning design with product milestones.
Synthesize UX research from usability tests, user testing, and feedback into structured insights and design recommendations. Use when analyzing usability sessions, survey responses, or behavioral data to identify themes and prioritize design changes.