competitive-analysis

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Competitive Analysis Skill

Frameworks and methodologies for researching competitors, comparing positioning, and identifying market opportunities.

## Data sources

Use **~~SEO~~** for competitor traffic, keyword rankings, and content gaps; **~~knowledge base~~** for existing battlecards, positioning docs, and past competitive briefs; **~~product analytics~~** (if connected) for your own traffic and conversion context. See [REFERENCE.md](../../REFERENCE.md). If no tools are connected, use web search and note "Connect ~~SEO~~ or ~~knowledge base~~ for richer competitive data."

## Competitive Research Methodology

### Research Sources

Gather intelligence from these categories of sources:

#### Primary Sources (Direct from Competitor)
- **Website**: homepage, product pages, pricing, about page, careers
- **Blog and resource center**: content themes, publishing frequency, depth
- **Social media profiles**: messaging, engagement, content strategy
- **Product demos and free trials**: UX, features, onboarding experience
- **Webinars and events**: topics, speakers, audience engagement
- **Press releases and newsroom**: announcements, partnerships, milestones
- **Job postings**: hiring signals that reveal strategic priorities (e.g., hiring for a new product line or market)

#### Secondary Sources (Third-Party)
- **Review sites**: G2, Capterra, TrustRadius, Product Hunt — customer sentiment themes
- **Analyst reports**: Gartner, Forrester, IDC — market positioning and category placement
- **News coverage**: TechCrunch, industry publications — funding, partnerships, narrative
- **Social listening**: mentions, sentiment, share of voice across social platforms
- **SEO tools**: keyword rankings, organic traffic estimates, content gaps
- **Financial filings**: revenue, growth rate, investment areas (for public companies)
- **Community forums**: community foru