Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
View on GitHubFebruary 3, 2026
Select agents to install to:
npx add-skill https://github.com/propane-ai/kits/blob/main/plugins/Marketing/skills/competitive-analysis/SKILL.md -a claude-code --skill competitive-analysisInstallation paths:
.claude/skills/competitive-analysis/> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md). # Competitive Analysis Skill Frameworks and methodologies for researching competitors, comparing positioning, and identifying market opportunities. ## Data sources Use **~~SEO~~** for competitor traffic, keyword rankings, and content gaps; **~~knowledge base~~** for existing battlecards, positioning docs, and past competitive briefs; **~~product analytics~~** (if connected) for your own traffic and conversion context. See [REFERENCE.md](../../REFERENCE.md). If no tools are connected, use web search and note "Connect ~~SEO~~ or ~~knowledge base~~ for richer competitive data." ## Competitive Research Methodology ### Research Sources Gather intelligence from these categories of sources: #### Primary Sources (Direct from Competitor) - **Website**: homepage, product pages, pricing, about page, careers - **Blog and resource center**: content themes, publishing frequency, depth - **Social media profiles**: messaging, engagement, content strategy - **Product demos and free trials**: UX, features, onboarding experience - **Webinars and events**: topics, speakers, audience engagement - **Press releases and newsroom**: announcements, partnerships, milestones - **Job postings**: hiring signals that reveal strategic priorities (e.g., hiring for a new product line or market) #### Secondary Sources (Third-Party) - **Review sites**: G2, Capterra, TrustRadius, Product Hunt — customer sentiment themes - **Analyst reports**: Gartner, Forrester, IDC — market positioning and category placement - **News coverage**: TechCrunch, industry publications — funding, partnerships, narrative - **Social listening**: mentions, sentiment, share of voice across social platforms - **SEO tools**: keyword rankings, organic traffic estimates, content gaps - **Financial filings**: revenue, growth rate, investment areas (for public companies) - **Community forums**: community foru