product-marketing

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Product Marketing Skill

Frameworks for product positioning, messaging, value propositions, launch narrative, differentiation, and sales/GTM enablement. Supports campaign planning, competitive briefs, and product-focused content.

## Data Sources

- **~~knowledge base~~** (if connected): Positioning docs, messaging pillars, battlecards, launch playbooks, product narratives. See [REFERENCE.md](../../REFERENCE.md).
- **~~CRM~~** (if connected): Segment and buyer context, deal themes, competitive win/loss; use for audience and messaging alignment.
- **~~product analytics~~** (if connected): Feature adoption, usage patterns, conversion signals; use to ground value props and launch narrative in real usage.

If a tool is not connected, use what the user provides and note what would improve the output (e.g. "Positioning would be sharper with access to ~~knowledge base~~").

## Positioning Framework

- **Target audience** — who you serve (role, company type, pain points, desired outcome)
- **Category** — how you frame the product (category you create vs. compete in)
- **Differentiation** — why you vs. alternatives (including status quo)
- **Proof** — evidence that supports the claim (data, case studies, third-party validation)

One-sentence positioning: "[Product] helps [audience] [achieve outcome] by [key differentiator], unlike [alternatives]."

## Messaging Pillars

- **Core message** — one sentence that captures what you want the audience to think, feel, or do
- **Supporting pillars** — 3–5 themes that provide evidence, address objections, or elaborate on benefits
- **Proof points** — data, case studies, testimonials for each pillar
- **Tone and voice** — how the message is delivered (authoritative, approachable, technical, etc.)

Align with brand voice from ~~knowledge base~~ or local settings when available.

## Value Propositions

- **Outcome-focu