Keyword research, content gaps, on-page and technical SEO, competitor SEO comparison. Use when auditing SEO, researching keywords, finding content gaps, or benchmarking against competitors.
View on GitHubFebruary 3, 2026
Select agents to install to:
npx add-skill https://github.com/propane-ai/kits/blob/main/plugins/Marketing/skills/seo-strategy/SKILL.md -a claude-code --skill seo-strategyInstallation paths:
.claude/skills/seo-strategy/> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md). # SEO Strategy Skill Guidelines and frameworks for SEO audits, keyword research, content gap analysis, on-page optimization, and competitor SEO comparison. ## Data Sources - **~~SEO~~** (if connected): Keyword data, search volume, difficulty scores, ranking positions, backlink profiles. See [REFERENCE.md](../../REFERENCE.md) for included servers (e.g. Ahrefs, Similarweb) and alternatives. - **~~product analytics~~** (if connected): Cross-reference keyword targets with organic traffic and conversions to validate which keywords drive visits and conversions. If no tools are connected, use web search for the keyword landscape and note: "For precise volume and difficulty data, connect an SEO tool via MCP per REFERENCE.md." ## Keyword Research Framework - **Primary keywords** — high-intent terms tied to the product or service - **Secondary keywords** — supporting terms and variations - **Long-tail opportunities** — lower-competition phrases with clear intent - **Question-based keywords** — "how to", "what is", "why does" (People Also Ask) - **Intent classification** — informational, navigational, commercial, transactional Assess each opportunity: search demand (high/medium/low), difficulty (easy/moderate/hard), relevance, and recommended content type. ## On-Page SEO Checklist - Title tags: unique, 50–60 characters, target keyword - Meta descriptions: compelling, 150–160 characters, CTA - H1: exactly one per page, primary keyword - H2/H3: logical hierarchy, secondary keywords - Keyword usage: first 100 words, natural throughout, no stuffing - Internal linking: related content, descriptive anchors, orphan pages identified - Image alt text: descriptive, keywords where relevant - URL structure: clean, readable, keyword-inclusive ## Content Gap Analysis - **Competitor topic coverage** — topics competitors rank for that the site does not - **Content