seo-strategy

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# SEO Strategy Skill

Guidelines and frameworks for SEO audits, keyword research, content gap analysis, on-page optimization, and competitor SEO comparison.

## Data Sources

- **~~SEO~~** (if connected): Keyword data, search volume, difficulty scores, ranking positions, backlink profiles. See [REFERENCE.md](../../REFERENCE.md) for included servers (e.g. Ahrefs, Similarweb) and alternatives.
- **~~product analytics~~** (if connected): Cross-reference keyword targets with organic traffic and conversions to validate which keywords drive visits and conversions.

If no tools are connected, use web search for the keyword landscape and note: "For precise volume and difficulty data, connect an SEO tool via MCP per REFERENCE.md."

## Keyword Research Framework

- **Primary keywords** — high-intent terms tied to the product or service
- **Secondary keywords** — supporting terms and variations
- **Long-tail opportunities** — lower-competition phrases with clear intent
- **Question-based keywords** — "how to", "what is", "why does" (People Also Ask)
- **Intent classification** — informational, navigational, commercial, transactional

Assess each opportunity: search demand (high/medium/low), difficulty (easy/moderate/hard), relevance, and recommended content type.

## On-Page SEO Checklist

- Title tags: unique, 50–60 characters, target keyword
- Meta descriptions: compelling, 150–160 characters, CTA
- H1: exactly one per page, primary keyword
- H2/H3: logical hierarchy, secondary keywords
- Keyword usage: first 100 words, natural throughout, no stuffing
- Internal linking: related content, descriptive anchors, orphan pages identified
- Image alt text: descriptive, keywords where relevant
- URL structure: clean, readable, keyword-inclusive

## Content Gap Analysis

- **Competitor topic coverage** — topics competitors rank for that the site does not
- **Content