content-creation

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

## Data sources

Pull brand voice and style from **~~knowledge base~~** (style guide, messaging pillars, past examples); reference **~~design~~** for brand assets and templates when creating landing pages or social. See [REFERENCE.md](../../REFERENCE.md). If not connected, use local settings or user-provided guidelines and note "Connect ~~knowledge base~~ for consistent brand voice across content."

## Content Type Templates

### Blog Post Structure
1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
5. **Meta description** — under 160 characters, includes primary keyword, compels the click.

### Social Media Post Structure
- **Hook** — first line grabs attention (question, bold statement, number)
- **Body** — 2-4 concise points or a short narrative
- **CTA** — what should the reader do next (comment, click, share, tag)
- **Hashtags** — 3-5 relevant hashtags (platform-dependent)

### Email Newsletter Structure
- **Subject line** — under 50 characters, creates curiosity or states clear value
- **Preview text** — complements the subject line, does not repeat it
- **Header/hero** — visual anchor and one-line value statement
- **Body sections** — 2-3 content blocks, each scannable with a bold intro sentence
- **Primary CTA** — one clear