Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
View on GitHubFebruary 3, 2026
Select agents to install to:
npx add-skill https://github.com/propane-ai/kits/blob/main/plugins/GTM/skills/competitive-intelligence/SKILL.md -a claude-code --skill competitive-intelligenceInstallation paths:
.claude/skills/competitive-intelligence/> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md). # Competitive Intelligence Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix. ## How It Works ``` ┌─────────────────────────────────────────────────────────────────┐ │ COMPETITIVE INTELLIGENCE │ ├─────────────────────────────────────────────────────────────────┤ │ ALWAYS (works standalone via web search) │ │ ✓ Competitor product deep-dive: features, pricing, positioning │ │ ✓ Recent releases: what they've shipped in last 90 days │ │ ✓ Your company releases: what you've shipped to counter │ │ ✓ Differentiation matrix: where you win vs. where they win │ │ ✓ GTM talk tracks: how to position against each competitor │ │ ✓ Landmine questions: expose their weaknesses naturally │ ├─────────────────────────────────────────────────────────────────┤ │ OUTPUT: Interactive HTML Battlecard │ │ ✓ Comparison matrix overview │ │ ✓ Clickable tabs for each competitor │ │ ✓ Dark theme, professional styling │ │ ✓ Self-contained HTML file — share or host anywhere │ ├─────────────────────────────────────────────────────────────────┤ │ SUPERCHARGED (when you connect your tools) │ │ + ~~CRM~~: Win/loss data, competitor mentions in closed deals │ │ + ~~knowledge base~~: Existing battlecards, competitive playbooks │ │ + ~~chat~~: Internal intel, field reports from colleagues │ │ + ~~conversation intelligence~~: Competitor mentions in customer calls │ └─────────────────────────────────────────────────────────────────┘ ``` ---