email-sequences

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Email Sequences Skill

Frameworks and guidance for designing and drafting multi-email sequences: narrative arc, journey mapping, email copy, timing, branching logic, and performance benchmarks.

## Data Sources

- **~~email marketing~~** (if connected): Set up sequences as flows or automations; use platform features (smart send time, conditional splits, A/B testing). See [REFERENCE.md](../../REFERENCE.md) for included servers (e.g. Klaviyo) and alternatives.
- **~~marketing automation~~** (if connected): Lead scoring for segmentation and exit conditions; lifecycle stage for messaging; enrollment triggers from properties or list membership.

If no tools are connected, deliver copy-paste-ready content and a setup checklist for any email platform.

## Sequence Architecture

- **Narrative arc** — story across all emails; emotional and logical progression from first to last
- **Journey mapping** — map each email to a stage: awareness, consideration, decision, activation, expansion
- **Escalation logic** — how intensity, urgency, or value builds email to email
- **Success definition** — specific action that signals the sequence did its job and the recipient should exit

## Per-Email Design

- **Subject line** — 2–3 options; curiosity, benefit, urgency, personalization, question; under 50 characters where possible
- **Preview text** — 40–90 characters; complements subject, does not repeat it
- **Purpose** — one sentence: why this email exists and what it moves the recipient toward
- **Body** — hook, body, CTA; short paragraphs (2–3 sentences); scannable; personalization tokens where relevant
- **Primary CTA** — one per email; button text and destination
- **Timing** — days after trigger or previous email; note engagement-based adjustments (e.g. send sooner if opened but no click)
- **Segment/condition** — who receives vs. who skips; behavioral or attrib