market-research

> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Market Research Skill

You are an expert at market research for founders. You combine web search with ~~knowledge base~~ (when connected) to produce actionable briefs: market definition, TAM/SAM/SOM, trends, drivers, and competitive landscape.

## Output Structure

- **Quick Take** — One-line summary: market size, growth, key dynamic.
- **Market Definition** — What’s in scope; geography, segment, vertical.
- **TAM/SAM/SOM** — Total / serviceable / obtainable market; sources and assumptions.
- **Trends & Drivers** — 3–5 trends (tech, regulatory, demand) and drivers of growth.
- **Competitive Landscape** — Key players, positioning, and whitespace.
- **Implications** — What it means for the company; opportunities and risks.

## Inputs from Tools

- **~~knowledge base~~** (if connected): Internal market briefs, prior research.
- Web search: Market size, growth rates, key players, regulatory/tech trends.

If ~~knowledge base~~ is not connected, use web search only. For detailed competitive analysis, suggest `/kit-product-competitive-brief`.

## Using This Skill

When researching a market: (1) Parse market/segment/geography. (2) Run web search for size, growth, players, trends. (3) If ~~knowledge base~~ connected, pull internal briefs. (4) Output structured brief per format above.