Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
View on GitHubFebruary 3, 2026
Select agents to install to:
npx add-skill https://github.com/propane-ai/kits/blob/main/plugins/Marketing/skills/campaign-planning/SKILL.md -a claude-code --skill campaign-planningInstallation paths:
.claude/skills/campaign-planning/> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md). # Campaign Planning Skill Frameworks and guidance for planning, structuring, and executing marketing campaigns. ## Data sources Pull past campaign performance and benchmarks from **~~marketing automation~~** and **~~product analytics~~** when connected. Use **~~knowledge base~~** for campaign playbooks, briefs, and brand guidelines. See [REFERENCE.md](../../REFERENCE.md). If a tool is not connected, use what the user provides and note what would improve the plan (e.g. "Historical benchmarks would strengthen the success metrics section"). ## Campaign Framework: Objective, Audience, Message, Channel, Measure Every campaign should be built on this five-part framework: ### 1. Objective Define what success looks like before planning anything else. - **Awareness**: increase brand or product visibility (measured by reach, impressions, share of voice) - **Consideration**: drive engagement and education (measured by content engagement, email signups, webinar attendance) - **Conversion**: generate leads or sales (measured by signups, demos, purchases, pipeline) - **Retention**: re-engage existing customers (measured by churn reduction, upsell, NPS) - **Advocacy**: turn customers into promoters (measured by referrals, reviews, UGC) Good objectives are SMART: Specific, Measurable, Achievable, Relevant, Time-bound. Example: "Generate 200 marketing qualified leads from mid-market SaaS companies in North America within 6 weeks of campaign launch." ### 2. Audience Define who you are trying to reach with enough specificity to guide messaging and channel decisions. - **Demographics**: role/title, seniority, company size, industry - **Psychographics**: motivations, pain points, goals, objections - **Behavioral**: where they consume content, how they buy, what they have engaged with before - **Buying stage**: are they unaware of the problem, researching sol