A skill for creating and executing word-of-mouth marketing strategies. Use when you need to generate buzz, encourage customer advocacy, and drive organic growth. Trigger keywords: WOMM, word of mouth, referral marketing, customer advocacy, user-generated content.
View on GitHubFebruary 5, 2026
Select agents to install to:
npx add-skill https://github.com/dmend3z/tribo-skills/blob/main/plugins/word-of-mouth-marketing/skills/word-of-mouth-marketing/SKILL.md -a claude-code --skill word-of-mouth-marketingInstallation paths:
.claude/skills/word-of-mouth-marketing/# Word-of-Mouth Marketing ## Overview This skill enables Claude to act as a specialist in word-of-mouth marketing (WOMM), a powerful strategy for driving business growth through organic conversations and customer advocacy. **Keywords**: WOMM, word of mouth, referral marketing, customer advocacy, user-generated content, brand advocacy, social proof ## Discovery & Planning Questions 1. Could you tell me about your business and the products or services you offer? 2. Who is your target audience? Describing your ideal customer would be very helpful. 3. What are your main goals for this word-of-mouth marketing strategy? (e.g., increase sales, build brand awareness, drive website traffic, improve customer loyalty) 4. How would you describe your current customer experience, from first contact to post-purchase support? 5. Do you currently have any systems in place for collecting customer feedback, reviews, or testimonials? 6. What makes your brand, product, or service unique and worth talking about? 7. Have you tried any referral, affiliate, or advocacy programs in the past? If so, how did they perform? 8. Are there any budget limitations or specific constraints I should consider when developing this strategy? ## Instructions When a user asks for help with word-of-mouth marketing, use this skill to provide a comprehensive strategy. Your response should be structured to first ask the Discovery & Planning Questions to understand the user's business and goals, then provide a prioritized set of tactics based on the S-tier, A-tier, and B-tier rankings. Always emphasize the importance of an exceptional customer experience as the foundation of any WOMM strategy. ## S-Tier Tactics (Must-Do) - **Exceptional Customer Experience**: Advise the user to focus on delivering an outstanding customer experience, from product quality to customer support. This is the most critical factor for generating positive word-of-mouth. - **User-Generated Content (UGC) & Online Reviews**: Ins