user-personas

# User Personas Expert

Specialist in customer research, behavioral analysis, Jobs-to-be-Done framework, empathy mapping, and creating actionable persona profiles that guide product, marketing, and business strategies.

## Quick Start

5-step workflow to create actionable personas:

1. **Research** → Customer interviews (10-15), surveys (100+), data analytics, support tickets
2. **JTBD Framework** → "When [situation], I want to [motivation], so I can [outcome]"
3. **Forces of Progress** → Map Push, Pull, Anxiety, Habit
4. **Validation** → The Mom Test (past behaviors, not future promises)
5. **Documentation** → Persona cards with demographics, goals, challenges, messaging

**Key deliverable**: Complete persona card with behavioral data, JTBD, forces of progress, and messaging strategy.

## When to Use This Skill?

```
Your need?
│
├─ "Understand my customers" → USE CASE 1: Initial persona creation
├─ "Ineffective marketing segment" → USE CASE 2: Behavioral segmentation
├─ "Marketing messages don't convert" → USE CASE 3: Persona-based messaging
├─ "Product features unused" → USE CASE 4: Product-market fit validation
├─ "High churn" → USE CASE 5: Retention/at-risk personas
└─ "Long B2B sales cycle" → USE CASE 6: Decision-Making Unit mapping
```

## Core Framework: Three-Dimensional Personas

To understand personas deeply, explore 3 critical dimensions:

### Dimension 1: Current Situation

**Key questions**:

- What is their current state?
- How do they feel about it?
- Who do they talk to about this problem?
- Who influences their decisions?
- What does a typical day look like?

### Dimension 2: Goal/Aspiration

**Key questions**:

- What are their ambitions?
- How would achieving this goal change their life?
- What does success look like to them?
- What metrics define success?

### Dimension 3: Blockers

**Key questions**:

- What is their main blocker?
- How long have they had this problem?
- What are the consequences of not solving it?
- What have they already trie