translation-reframing-audience-shift

# Translation, Reframing & Audience Shift

## Purpose

Adapt content for different audiences while preserving core accuracy—changing tone, depth, emphasis, and framing to match audience expertise, goals, and context.

## When to Use

**Invoke this skill when:**
- Same information needs to reach audiences with different expertise (technical → business, expert → novice)
- Content tone/formality needs changing (formal report → casual email, academic → conversational)
- Strategic content needs tactical translation (vision → action items, why → how)
- Internal content goes external (company docs → customer-facing, jargon → plain language)
- Long-form needs compression without losing key points (detailed → summary, comprehensive → highlights)
- Medium changes (written → spoken, document → presentation, email → social media)
- Cross-cultural or demographic shifts (US → international, industry → industry, generation → generation)
- Emphasis needs shifting (highlight different aspects for different stakeholders)

**Don't use when:**
- Content is already appropriate for target audience (no translation needed)
- Creating entirely new content (not adapting existing)
- Simple copy-editing (grammar, spelling) without audience shift
- Translating between human languages (use language translation, not this skill)

## What Is It?

**Translation/reframing** adapts content between audiences by preserving semantic accuracy (what is true) while changing presentation (how it's communicated). **Four fidelity types:**

**1. Semantic fidelity (MUST preserve):** Core facts, relationships, constraints, implications remain accurate
**2. Tonal fidelity (adapt):** Formality, emotion, register change to match audience expectations
**3. Emphasis fidelity (adapt):** What's highlighted vs. backgrounded shifts based on audience priorities
**4. Medium fidelity (adapt):** Structure, length, format change for different channels/contexts

**Example:** Technical incident postmortem → Customer status updat