thread-builder

# Thread Builder

Structure content into engaging Twitter/X threads that hold attention and drive engagement.

## Thread Anatomy

Every high-performing thread follows this structure:

```
Tweet 1: HOOK (stop the scroll)
Tweet 2-3: SETUP (establish context/stakes)
Tweet 4-8: BODY (deliver value, escalate)
Tweet 9-10: CLIMAX (peak insight/revelation)
Tweet 11-12: CTA (action + engagement ask)
```

## Optimal Thread Length

| Thread Type | Length | Best For |
|-------------|--------|----------|
| Quick insight | 5-7 tweets | Single concept, high shareability |
| How-to guide | 8-12 tweets | Tutorials, frameworks |
| Story thread | 10-15 tweets | Narratives, case studies |
| Deep dive | 15-20 tweets | Complex topics, research |

**Rule:** If you can't fill 8 tweets with value, it's a post, not a thread.

## Hook Formulas (Tweet 1)

The hook determines 80% of thread performance. Use these patterns:

### Curiosity Gap
```
I spent [X time] studying [topic].

Here's what nobody tells you:
```

### Contrarian
```
[Common belief] is wrong.

Here's what actually works:
```

### Story Open
```
[Time ago], I [was in bad situation].

Today, I [am in good situation].

Here's exactly what changed:
```

### Numbered Promise
```
[X] [unexpected adjective] ways to [achieve result].

(Most people only know #3)
```

### Before/After
```
[X months] ago: [bad state]
Today: [good state]

The [X]-step system that changed everything:
```

### Social Proof
```
This [thing] helped me [specific result].

[Specific number/metric] later, here's the breakdown:
```

## Tweet-by-Tweet Structure

### Tweet 1: The Hook
- First line is everything (appears in preview)
- Use line breaks for rhythm
- End with colon or "Here's..." to create pull

### Tweet 2: The Stakes
- Why this matters to the reader
- What they'll gain by reading
- Or: Context that amplifies the hook

```
Example:
"This isn't theory. I've tested this on [X] campaigns.

The difference: [specific metric improvement]"
```

### Tweets 3-8: