strategy

# UX Strategy

A systematic approach to aligning user experience with business objectives, measuring UX value, and building organizational design capability.

## When to Use

- Defining UX vision and North Star metrics
- Creating experience roadmaps aligned with business goals
- Assessing and improving UX maturity
- Establishing DesignOps practices
- Measuring UX impact with HEART/CASTLE frameworks
- Communicating UX ROI to stakeholders
- Building stakeholder alignment for UX initiatives

## When NOT to Use

- Creating wireframes or prototypes (use UX Design skills)
- Conducting usability testing sessions (use UX Research skills)
- Designing UI components (use UI Design skills)
- Building design systems (use Design System skills)

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## Quick Start (Happy Path)

1. **Assess current state** - Use UX Maturity Model to baseline organizational capability
2. **Define UX vision** - Create aspirational experience statement aligned with business goals
3. **Establish North Star metric** - Select single metric capturing core user value
4. **Select measurement framework** - HEART for products, CASTLE for enterprise apps
5. **Create experience roadmap** - Sequence initiatives by business impact
6. **Build stakeholder alignment** - Present ROI case to executives
7. **Implement DesignOps** - Scale through process and tool optimization

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## Core Procedure

### Step 1: UX Maturity Assessment

Evaluate organizational design capability using the 6-level maturity model.

**Maturity Levels:**

| Level | Name | Characteristics |
|-------|------|-----------------|
| 1 | Absent | No recognized UX function |
| 2 | Limited | Sporadic UX involvement |
| 3 | Emergent | Dedicated UX resources |
| 4 | Structured | Established research processes |
| 5 | Integrated | UX in leadership decisions |
| 6 | User-Driven | UX drives business strategy |

**Checkpoint:** Document current level and target level with timeline.

See [Maturity Model Details](references/maturity.md) for advancement strate