slogan-generator

# Marketing Slogan Generator

Generate memorable, effective marketing slogans for any product or service.

## Information Gathering

Ask the user for:

1. **Product/Service name** - What are we creating a slogan for?
2. **What it does** - Core benefit or function (one sentence)
3. **Target audience** - Who is this for?
4. **Brand personality** - (e.g., professional, playful, bold, trustworthy)
5. **Key differentiator** - What makes it different from competitors?
6. **Any words/themes to include or avoid?**

## Slogan Categories

Generate 2-3 slogans in each category (10-15 total):

### 1. Benefit-Focused
Highlight what the customer gets:
- "Save time, not money" (benefit: efficiency)
- "Sleep better tonight" (benefit: peace of mind)

### 2. Emotional Appeal
Connect on a feeling:
- "Because you're worth it" (L'Oréal)
- "Think different" (Apple)

### 3. Clever Wordplay
Memorable through language:
- "Every kiss begins with Kay" (Kay Jewelers)
- "The quicker picker upper" (Bounty)

### 4. Aspirational
Paint a vision of success:
- "Just do it" (Nike)
- "Impossible is nothing" (Adidas)

### 5. Problem-Solution
Address the pain point directly:
- "Got milk?" (California Milk Board)
- "Melts in your mouth, not in your hands" (M&M's)

### 6. Brand Promise
Make a commitment:
- "When it absolutely, positively has to be there overnight" (FedEx)
- "15 minutes could save you 15%" (GEICO)

## Evaluation Criteria

Score each slogan 1-5 on:

| Criterion | What It Measures |
|-----------|------------------|
| **Memorable** | Easy to recall after one hearing |
| **Clear** | Meaning is immediately understood |
| **Differentiating** | Couldn't be used by a competitor |
| **On-brand** | Matches the brand personality |
| **Versatile** | Works across different media/contexts |
| **Timeless** | Won't feel dated in 5 years |

## Output Format

```markdown
## Slogan Options for [Product/Service]

### Benefit-Focused
1. "[Slogan]" - [Brief rationale]
2. "[Slogan]" - [Brief rationale]

### Emoti