serp-analysis

plugin: seo
updated: 2026-01-20

# SERP Analysis

## When to Use

- Analyzing search results for a keyword
- Classifying search intent
- Identifying SERP feature opportunities
- Competitive intelligence gathering

## Intent Classification

### Intent Types

| Intent | SERP Signals | User Goal | Content Format |
|--------|--------------|-----------|----------------|
| **Informational** | Wikipedia, knowledge panels, "what is" queries | Learn something | Guide, tutorial, explainer |
| **Commercial** | Reviews, comparisons, "best X" queries | Compare options | Comparison, listicle, review |
| **Transactional** | Product pages, shopping results, "buy X" | Purchase something | Product page, pricing |
| **Navigational** | Brand homepage, login pages | Find specific site | Homepage, login page |

### Classification Process

1. **Search the keyword** using WebSearch
2. **Analyze result types**:
   - All informational = Informational intent
   - Mix of reviews/comparisons = Commercial intent
   - Product pages dominant = Transactional intent
   - Single brand dominant = Navigational intent
3. **Check for mixed intent** (common for broad keywords)
4. **Note confidence level** (% of results supporting classification)

## SERP Features

### Feature Identification

| Feature | How to Identify | Optimization Strategy |
|---------|-----------------|----------------------|
| **Featured Snippet** | Box at top with answer | Direct answer in first 100 words |
| **People Also Ask** | Expandable question boxes | FAQ section, answer common questions |
| **Image Pack** | Row of images | High-quality images with alt text |
| **Video Results** | YouTube thumbnails | Create video content |
| **Local Pack** | Map with business listings | GMB optimization, location pages |
| **Knowledge Panel** | Right sidebar info box | Schema markup, Wikipedia presence |
| **Sitelinks** | Sub-links under main result | Clear site structure, internal linking |

### Featured Snippet Types

| Type | Format | How