Creates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.
View on GitHubSalesably/salesably-marketplace
marketing-skills
January 20, 2026
Select agents to install to:
npx add-skill https://github.com/Salesably/salesably-marketplace/blob/main/marketing-skills/skills/seo-content/SKILL.md -a claude-code --skill seo-contentInstallation paths:
.claude/skills/seo-content/# SEO Content This skill creates content that ranks on Google while actually being worth reading - not keyword-stuffed garbage that tricks algorithms but bores humans. ## Objective Write content that satisfies search intent, demonstrates expertise, and earns rankings through genuine value - not manipulation. ## Intake Questions Before writing SEO content, gather context: 1. **Target keyword**: What primary search term are you targeting? 2. **Search intent**: What does the searcher actually want? (Information, comparison, solution, purchase) 3. **Current top results**: What are the top 5 articles ranking? What do they cover? 4. **Audience knowledge level**: Beginner, intermediate, or expert? 5. **Unique angle**: What can you add that doesn't exist in current results? 6. **Internal links**: What related content exists to link to? 7. **CTA goal**: What should readers do after reading? (Subscribe, buy, read more) ## Search Intent Matching Match content format to what searchers actually want: ### Informational Intent **Signals**: "how to," "what is," "why does," "guide" **Content type**: Tutorials, explanations, comprehensive guides **Example**: "how to start a podcast" → Step-by-step guide ### Navigational Intent **Signals**: Brand names, specific product searches **Content type**: Product pages, brand pages, comparisons **Example**: "Mailchimp pricing" → Pricing page or pricing comparison ### Commercial Investigation **Signals**: "best," "vs," "review," "top," comparisons **Content type**: Comparison posts, reviews, roundups **Example**: "best email marketing software" → Comparison article ### Transactional Intent **Signals**: "buy," "discount," "deal," specific product + purchase words **Content type**: Product pages, sales pages **Example**: "buy MacBook Pro" → Product/sales page ## Content Structure ### Title Tag Optimization - Include primary keyword near the beginning - Keep under 60 characters - Add a hook or benefit - Make it click-worthy (but not