seo-content

# SEO Content

This skill creates content that ranks on Google while actually being worth reading - not keyword-stuffed garbage that tricks algorithms but bores humans.

## Objective

Write content that satisfies search intent, demonstrates expertise, and earns rankings through genuine value - not manipulation.

## Intake Questions

Before writing SEO content, gather context:

1. **Target keyword**: What primary search term are you targeting?
2. **Search intent**: What does the searcher actually want? (Information, comparison, solution, purchase)
3. **Current top results**: What are the top 5 articles ranking? What do they cover?
4. **Audience knowledge level**: Beginner, intermediate, or expert?
5. **Unique angle**: What can you add that doesn't exist in current results?
6. **Internal links**: What related content exists to link to?
7. **CTA goal**: What should readers do after reading? (Subscribe, buy, read more)

## Search Intent Matching

Match content format to what searchers actually want:

### Informational Intent
**Signals**: "how to," "what is," "why does," "guide"
**Content type**: Tutorials, explanations, comprehensive guides
**Example**: "how to start a podcast" → Step-by-step guide

### Navigational Intent
**Signals**: Brand names, specific product searches
**Content type**: Product pages, brand pages, comparisons
**Example**: "Mailchimp pricing" → Pricing page or pricing comparison

### Commercial Investigation
**Signals**: "best," "vs," "review," "top," comparisons
**Content type**: Comparison posts, reviews, roundups
**Example**: "best email marketing software" → Comparison article

### Transactional Intent
**Signals**: "buy," "discount," "deal," specific product + purchase words
**Content type**: Product pages, sales pages
**Example**: "buy MacBook Pro" → Product/sales page

## Content Structure

### Title Tag Optimization
- Include primary keyword near the beginning
- Keep under 60 characters
- Add a hook or benefit
- Make it click-worthy (but not