seo-content

# SEO Content Workflow

SEO content has a reputation problem. Most of it is garbage—keyword-stuffed, AI-sounding, says nothing new. It ranks for a month, then dies.

This skill creates content that ranks AND builds trust. Content that sounds like an expert sharing what they know, not a content mill churning out filler.

The goal: Would someone bookmark this? Would they share it? Would they come back?

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## The Core Job

Transform a keyword target into **publication-ready content** that:
- Answers the search intent completely
- Sounds like a knowledgeable human wrote it
- Is structured for both readers and search engines
- Includes proper on-page optimization
- Passes the "would I actually read this?" test

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## Conversation Starter

Use `AskUserQuestion` to gather context:

"I'll help you create SEO content that ranks and reads well.

**Quick info needed:**

1. **Target keyword**: What's the primary keyword to rank for?
2. **Related keywords**: Any secondary/related terms to include?
3. **Search intent**: Informational, commercial, or transactional?
4. **Content type** (pick one):
   - **Pillar guide** - Comprehensive 5,000+ word authority piece
   - **How-to** - Step-by-step tutorial (2,000-3,000 words)
   - **Comparison** - X vs Y analysis
   - **Listicle** - Numbered list format
   - **Answer post** - Direct answer to specific question
5. **Unique angle**: What perspective makes this different?
6. **Brand voice**: Casual, professional, technical, etc.

I'll research competitors, create an outline, and produce publication-ready content."

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## The Workflow

```
RESEARCH → BRIEF → OUTLINE → DRAFT → HUMANIZE → OPTIMIZE → REVIEW
```

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## Phase 1: Research

Before writing, understand what you're competing against.

### SERP Analysis

Search the target keyword (if WebSearch available) and analyze top results:

**For each result, note:**
- Content type (guide, listicle, tool page, etc.)
- Approximate word count
- Structure (headers, sections)
- Unique angle