seo-2025-patterns

# SEO 2025 Patterns

**Purpose:** Implement 2025 SEO best practices for Next.js applications to maximize search visibility and organic traffic.

**Activation Triggers:**
- Optimizing pages for search engines
- Implementing metadata and Open Graph
- Adding Schema.org structured data
- Improving Core Web Vitals
- E-E-A-T signal implementation
- Sitemap and robots.txt setup
- Meta description optimization

**Key Resources:**
- `scripts/seo-audit.sh` - Comprehensive SEO audit script
- `scripts/validate-schema.sh` - Validate JSON-LD structured data
- `templates/metadata-patterns.tsx` - Next.js Metadata API patterns
- `templates/schema-components.tsx` - JSON-LD schema components
- `examples/complete-seo-setup.md` - Full SEO implementation example

## 2025 SEO Landscape

### Key Changes from 2024

1. **INP Replaces FID** - Interaction to Next Paint is now a Core Web Vital
2. **AI Content Guidelines** - Google rewards helpful AI content with human oversight
3. **E-E-A-T Enhanced** - "Experience" added as first factor
4. **Passage Ranking** - Google indexes specific passages
5. **Video SEO** - Video snippets dominate SERPs
6. **Zero-Click Optimization** - Featured snippets and AI Overviews

### Core Web Vitals Targets (2025)

| Metric | Target | What It Measures |
|--------|--------|------------------|
| LCP | < 2.5s | Largest Contentful Paint |
| INP | < 200ms | Interaction to Next Paint |
| CLS | < 0.1 | Cumulative Layout Shift |

## Next.js Metadata API

### Basic Metadata Configuration

```typescript
// app/layout.tsx
import type { Metadata } from 'next'

export const metadata: Metadata = {
  metadataBase: new URL('https://example.com'),
  title: {
    default: 'Site Name - Main Tagline',
    template: '%s | Site Name',
  },
  description: 'Your site description for search engines (150-160 characters)',
  keywords: ['keyword1', 'keyword2', 'keyword3'],
  authors: [{ name: 'Author Name', url: 'https://author.com' }],
  creator: 'Creator Name',
  publisher: 'Publisher Name