scriptwriting-methodology

# Scriptwriting Methodology for Sponsored Content

## Core Framework: The DR Formula

The **Direct Response (DR) Formula** is the industry standard for sponsored and affiliate video scripts:

### Structure

1. **HOOK (0-3 seconds)**: Stop the scroll
2. **PROBLEM (3-7 seconds)**: Make them feel understood
3. **SOLUTION (7-12 seconds)**: Introduce the product
4. **VALUE PROP (12-15 seconds)**: Why this product is different
5. **SOCIAL PROOF (15-18 seconds)**: Results and credibility
6. **CTA (18-20 seconds)**: Clear call to action

### Key Principle
Scripts should be **60 words or less for a 20-second video**. The structure should feel like storytelling, not advertising.

---

## Alternative Frameworks

### PAS (Problem-Agitate-Solution)
Simpler structure for short-form content:

1. **Problem (15%)**: Identify the specific problem
2. **Agitate (25%)**: Intensify the pain — make them FEEL it
3. **Solution (60%)**: Present the product as the answer

**Key insight**: Agitation is the most overlooked step. "Hammering the problem home gets under the reader's skin."

### AIDA (Attention-Interest-Desire-Action)
Classic framework from 1898, still effective:

1. **Attention**: Punchy hook (first 1-3 seconds)
2. **Interest**: Why should they care? What's in it for them?
3. **Desire**: Convert interest into want through emotion, social proof
4. **Action**: Clear call-to-action

### PAIPS (Problem-Agitate-Intrigue-Positive Future-Solution)
Justin Welsh's evolution of PAS:

1. **Problem**: Identify the problem
2. **Agitate**: Intensify emotional response
3. **Intrigue**: Create curiosity about the solution
4. **Positive Future**: Paint a picture of life after the problem is solved
5. **Solution**: Present your offering

---

## Hook Formulas

The hook is **71% of the battle**. Viewers decide to stay or scroll in 1-3 seconds.

### Proven Hook Types

| Type | Template | Example |
|------|----------|---------|
| Correction | "Stop doing [X]. Do this instead." | "Stop applying sunscre