sales-page

# Sales Page Blueprint

Orchestrate the creation of high-converting sales pages by combining specialized skills.

**Audience:** Founders and marketers creating sales pages for products at any price point.

**Goal:** Research competitors, find positioning angles, write conversion copy, and build irresistible offers.

## Conversation Starter

Use `AskUserQuestion` to gather initial context:

"I'll help you create a sales page that converts cold traffic into customers.

**Please provide:**
1. **Product/Service**: What are you selling?
2. **Price Point**: What does it cost?
3. **Target Customer**: Who is this for?
4. **Traffic Source**: Where will visitors come from?
5. **Competitors**: Who else sells something similar?

I'll research winning pages in your niche and build a conversion-optimized blueprint."

## Orchestration Workflow

### Phase 1: Research & Analysis

**Use `competitive-positioning` skill:**
- Analyze competitor sales pages
- Identify positioning weaknesses
- Find differentiation opportunities
- Craft unique positioning statement

### Phase 2: Find the Angle

**Use `positioning-angles` skill:**
- Select from 24 positioning frameworks
- Match angle to awareness stage
- Generate headline options for each angle
- Choose primary and secondary angles

### Phase 3: Build the Offer

**Use `irresistible-offer` skill:**
- Create 7-part offer framework
- Build value stack (10-20x perceived value)
- Design risk reversal/guarantee
- Add authentic scarcity elements
- Map objection destroyers

### Phase 4: Write the Copy

**Use `direct-response-copy` skill:**
- Write headlines using proven formulas
- Craft opening hooks
- Apply pain quantification
- Structure founder story
- Format testimonials as mini case studies
- Write benefit-oriented CTAs

### Phase 5: Assemble & Optimize

**Reference local resources:**
- [resources/bullet-frameworks.md](resources/bullet-frameworks.md) - Bullet point patterns
- [resources/ab-test-insights.md](resources/ab-test-insights.md) - Dat