retargeting-campaign-strategy

# Retargeting Campaign Strategy

## Overview
This skill develops a powerful retargeting campaign strategy, drawing on the proven methodologies of world-renowned marketing experts Jon Penberthy and Frank Kern. It is designed to guide users in creating highly effective retargeting campaigns that nurture leads, increase conversions, and maximize return on ad spend (ROAS). The core of this skill lies in understanding user behavior and delivering tailored content at each stage of the sales funnel, moving beyond generic ad retargeting to a more sophisticated, personalized approach.

**Keywords**: retargeting, remarketing, ad campaign, marketing funnel, audience segmentation, sequential advertising, frequency capping, Meta ads, Google ads, YouTube ads, exclusion audiences, creative fatigue, cross-platform coordination

## Discovery & Planning Questions
1.  What is the primary goal of your retargeting campaign? (e.g., increase sales, generate leads, build brand awareness)
2.  Who is your target audience for this campaign? Please describe your ideal customer.
3.  What is the main product or service you are promoting?
4.  What does your current sales funnel look like? Please describe the steps from initial contact to purchase.
5.  What tracking and analytics tools do you have in place? (e.g., Meta Pixel, Google Analytics)
6.  What is your estimated budget for this retargeting campaign?
7.  Do you have any existing ad creatives (videos, images, copy) that you plan to use?
8.  Are there any specific platforms (e.g., Facebook, Instagram, Google, YouTube) you want to focus on?
9.  Have you run retargeting campaigns in the past? If so, what were the results?
10. Are there any brand guidelines, voice, or tone requirements I should be aware of when creating the ad copy and creative suggestions?

## Core Frameworks
This agent utilizes two primary frameworks:

1.  **Jon Penberthy's "Mid-Campaign Remarketing":** This framework focuses on creating a tailored experience for users based o