researching-competitor-ads

# Competitor Ad Researcher

> Gain a decisive edge by dissecting competitor ad strategies and creative.

## Before We Begin

I need to understand your specific situation before I can help effectively. Please answer these questions:

### Discovery Questions

1. What product or service are you advertising, and what is its unique value proposition?
2. Who is your ideal customer, and what are their primary pain points or desires that your product addresses?
3. What is your primary objective for this analysis? (e.g., improve ad copy, discover new creative angles, understand competitor funnels)
4. Please list 3-5 of your top competitors whose advertising you wish to analyze.
5. Are there specific advertising platforms (e.g., Facebook, Google, TikTok, LinkedIn) you are most interested in?
6. What is your approximate monthly advertising budget? This helps to contextualize the scale and potential reach of your competitors' campaigns.
7. Have you conducted any competitor ad analysis in the past? If so, what were your key findings or limitations?

## What This Skill Does

This skill provides a deep-dive analysis of your competitors' advertising strategies. It moves beyond surface-level imitation by systematically deconstructing the core components of their campaigns—from the psychological triggers in their copy to the visual language of their creatives. The goal is to equip you with a strategic understanding of what's working in your market, why it's working, and how you can carve out a unique and compelling space for your own brand.

By examining the messaging, offers, and creative formats your rivals are using, you can identify patterns of success, uncover gaps in the market, and gather inspiration for your own campaigns. This process is not about copying but about strategic intelligence. It allows you to learn from the collective experiments and investments of others, enabling you to make more informed, effective, and capital-efficient decisions in your own advertising effo