psd-brand-guidelines

# PSD Brand Guidelines Skill

This skill applies Peninsula School District's official brand identity to artifacts including presentations, documents, graphics, and other materials.

## CRITICAL: Enforcement Rules

### NEVER Generate

**NEVER** use image-gen or any AI tool to generate:
- District logos or emblems
- "Peninsula School District" in stylized/logo text
- Bridge/landscape imagery meant to represent the district logo
- Any official-looking district branding elements
- District seals or official marks

**Why?** AI-generated logos are inconsistent and may hallucinate incorrect details (wrong colors, wrong name, made-up imagery). Always use actual logo files.

### ALWAYS Use Actual Files

For any branded materials:
1. Use logo files from `assets/` directory
2. Use colors from `brand-config.json`
3. Use `brand.py` utilities to select the right assets

### Programmatic Access

**Machine-readable brand data:** `brand-config.json`
**Python utilities:** `brand.py`

```bash
# Get colors
uv run brand.py colors

# Get appropriate logo path
uv run brand.py logo light wide
uv run brand.py logo dark small

# Validate prompt before image generation
uv run brand.py validate "create an infographic about enrollment"
```

### Image Generation with Brand

When generating images for PSD materials, always use the `--brand` flag:

```bash
# This validates the prompt and blocks logo generation attempts
uv run generate.py "school campus scene" campus.png --brand psd
```

## Purpose

Ensure professional and consistent use of the Peninsula School District brand across all communications. The brand reflects the stunning beauty of the Pacific Northwest and the Puget Sound region.

## Typography

### Headings & Logo Text: Josefin Sans

Modern geometric, elegant font with a vintage 1920s feel. Use **Bold** weight for district name and all headings.

- **Font:** Josefin Sans Bold
- **Source:** https://fonts.google.com/specimen/Josefin+Sans
- **Fallback:** Arial, sans-serif

### Body Text: