prospect-research

# Prospect Research

This skill creates comprehensive prospect profiles ("knowledge capsules") that give you everything you need to have relevant, personalized sales conversations.

## Objective

Build deep understanding of individual prospects-their background, role, priorities, and connection points-to enable personalized outreach and meaningful conversations.

## Research Dimensions

### 1. Professional Profile

**Basic Information:**
- Full name and preferred name
- Current title and company
- Location and time zone
- LinkedIn profile URL
- Email address (if available)

**Career Context:**
- How long in current role
- Previous roles and companies
- Career trajectory and progression
- Industry experience depth

### 2. Role & Responsibilities

**What They Own:**
- Department or function they lead
- Team size and structure
- Key metrics they're measured on
- Budget authority and scope

**Daily Reality:**
- What does their typical day look like?
- What tools and systems do they use?
- Who do they report to?
- Who reports to them?

### 3. Professional Interests

**LinkedIn Activity:**
- Topics they post about
- Content they engage with
- Groups they belong to
- Thought leadership themes

**Public Content:**
- Articles or blogs they've written
- Podcasts or webinars they've appeared on
- Conference presentations
- Published perspectives or opinions

### 4. Connection Points

**Mutual Connections:**
- Shared contacts on LinkedIn
- Common former employers
- Industry associations
- Alumni networks

**Shared Context:**
- Similar career paths
- Common interests or hobbies
- Geographic connections
- Industry events attended

### 5. Recent News & Activity

**Personal News:**
- Job changes or promotions
- Awards or recognition
- Public statements or interviews
- Social media activity

**Company Context:**
- Recent company announcements
- Industry trends affecting their role
- Competitive pressures
- Growth or challenges

## Knowledge Capsule Format

Create a condensed, action