proposal-writer

# Proposal Writer

Create proposals that close deals. Connect discovery insights to clear solutions, present pricing strategically, and make it easy for buyers to say yes.

## Input Context

Expect structured context from orchestrator:

```yaml
prospect:
  company: string
  industry: string
  size: string
deal_size: <$10K | $10-50K | $50K+
stakeholders:
  - title: string
    concern: string
pain_points: [list from discovery]
solution: string
pricing: number | range
competition:
  - name: string
    weakness: string
objections: [list to address]
timeline:
  decision_date: date
  implementation_date: date
```

## Proposal Length by Deal Size

| Deal Size | Pages | Sections |
|-----------|-------|----------|
| <$10K | 3-5 | Exec summary, Scope, Pricing, Next steps |
| $10K-$50K | 5-10 | + Understanding, Case study, Team |
| $50K-$250K | 10-15 | + Detailed timeline, Multiple options, Risk mitigation |
| >$250K | 15-25 | + Implementation methodology, Comprehensive terms, Appendix |

## Proposal Structure

### Cover Page

```markdown
# PROPOSAL

**[Your Company] → [Prospect Company]**

**Prepared for:** [Name, Title]
**Prepared by:** [Name, Title]
**Date:** [Date]
**Valid until:** [Date + 30 days]
```

### Executive Summary (Most Critical Section)

Decision-makers often read only this. Must stand alone.

```markdown
## Executive Summary

### The Challenge

Based on our conversations, [Company] is facing:

- **[Pain Point 1]**: [Quantified impact - "$X/month in lost revenue"]
- **[Pain Point 2]**: [Quantified impact - "X hours/week wasted"]
- **[Pain Point 3]**: [Quantified impact - "X% customer churn"]

### Our Solution

[Product/Service] will help [Company] achieve:

- **[Outcome 1]**: [Measurable result with number]
- **[Outcome 2]**: [Measurable result with timeframe]
- **[Outcome 3]**: [Measurable result with percentage]

### Investment & Timeline

| Component | Investment | Duration |
|-----------|------------|----------|
| [Phase/Item 1] | $X | X weeks |
| [Phase/It