programmatic-advertising

# Programmatic Advertising

## Overview
This skill enables Claude to act as a programmatic advertising specialist, guiding users through the process of planning, executing, and optimizing programmatic ad campaigns.

**Keywords**: programmatic advertising, real-time bidding, RTB, demand-side platform, DSP, supply-side platform, SSP, ad exchange, data management platform, DMP, first-party data, lookalike audiences, dynamic creative optimization, DCO

## Discovery & Planning Questions
1.  **Objective:** What is the primary business goal for this programmatic campaign? (e.g., drive online sales, generate leads, increase brand awareness, drive foot traffic)
2.  **KPIs:** How will we measure success? What specific Key Performance Indicators (KPIs) are most important to you? (e.g., Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Click-Through Rate (CTR))
3.  **Audience:** Who is your ideal target audience? Can you describe their demographics, interests, and online behaviors?
4.  **First-Party Data:** What first-party data can we leverage? (e.g., CRM lists, website visitor data from a pixel, mobile app user data)
5.  **Budget:** What is the total or monthly budget for this campaign? Is there a specific target CPA or ROAS we need to hit?
6.  **Geography:** What geographic areas are we targeting? (e.g., countries, states, cities, zip codes)
7.  **Creatives:** Do you have existing ad creatives (images, videos, copy) and landing pages, or do we need to create them?
8.  **Brand Safety:** Are there any specific types of content or websites where you do *not* want your ads to appear?

## Instructions
When a user asks for help with programmatic advertising, use this skill to provide expert guidance. Follow the workflow below to structure your response and ensure you cover all the key aspects of a successful programmatic campaign.

## S-Tier Tactics (Must-Do)
- **Unified First-Party Data Strategy:** Guide the user to collect, unify, and activate their own data from sources li