power-words

# Power Words Library

Transform ordinary copy into emotionally compelling content using psychological trigger words.

## Resources

- [Word Library](resources/word-library.txt) — Complete word lists by category

## What Are Power Words?

Emotionally charged words that trigger psychological responses:
- Grab attention in crowded feeds
- Create urgency and desire
- Build trust and authority
- Drive action and conversion

## Conversation Starter

Use `AskUserQuestion`:

1. **What copy needs enhancement?** (headline, email, ad, landing page, CTA)
2. **What emotion should it evoke?** (urgency, trust, curiosity, fear, desire)
3. **What action do you want?** (click, buy, sign up, share)
4. **Current copy** — Paste the text to enhance

## The 21 Categories (Summary)

| Category | Trigger | Best For |
|----------|---------|----------|
| **Impatience** | FOMO, speed | Launches, CTAs |
| **Beauty** | Aesthetic desire | Fashion, design |
| **Lust** | Deep craving | Food, luxury |
| **Indulgence** | Permission to enjoy | Self-care, treats |
| **Excitement** | Thrill-seeking | Events, launches |
| **Novelty** | Curiosity | Content teasers |
| **Memorability** | Stand out | Personal brand |
| **Happiness** | Well-being | Wellness, community |
| **Prestige** | Status | Premium products |
| **Simplicity** | Avoid complexity | How-tos, guides |
| **Sadness** | Fear of loss | Problem-aware content |
| **Savagery** | Primal emotions | Competitive positioning |
| **Completeness** | Thoroughness | Ultimate guides |
| **Gravity** | Significance | Emphasis |
| **Greed** | Acquisition | Sales, discounts |
| **Humor** | Entertainment | Social, viral |
| **Authority** | Trust | Credibility content |
| **Exclusivity** | Insider access | Limited offers |
| **Pride** | Achievement | Success content |
| **Safety** | Security | Protection content |
| **Mind-blowing** | Amazement | Shareability |

See [resources/word-library.txt](resources/word-library.txt) for complete word lists.

## Enhancement