positioning-angles

# Positioning Angles

Find the angle that sells before writing a single word. 24 proven frameworks to surface differentiated hooks.

## When to Use

- Starting any persuasive copy (landing page, ad, email, sales page)
- Product feels "same as competitors" and needs differentiation
- Current messaging isn't converting
- Launching into competitive market
- Repositioning existing product

## The 24 Angles

### Benefit Angles (Promise Gains)

| # | Angle | Mechanism | Example Hook |
|---|-------|-----------|--------------|
| 1 | **New** | Novelty attraction | "Introducing the first..." |
| 2 | **Save Money** | Financial benefit | "Cut your [X] costs by 50%" |
| 3 | **Save Time** | Efficiency/shortcut | "What took 4 hours now takes 4 minutes" |
| 7 | **Better Mousetrap** | Improved solution | "Finally, a [X] that actually works" |
| 20 | **The Breakthrough** | Exciting progress | "The discovery that changes everything about [X]" |

### Fear/Risk Angles (Avoid Pain)

| # | Angle | Mechanism | Example Hook |
|---|-------|-----------|--------------|
| 5 | **FOMO** | Scarcity/urgency | "While everyone else is still..." |
| 22 | **What You Don't Know** | Knowledge gap danger | "The hidden [X] that's costing you..." |
| 24 | **Confirmation of Fear** | Validate + solve | "Yes, [fear] is real. Here's what to do." |
| 18 | **EXPOSED!** | Uncomfortable truths | "The [industry] secret they don't want you to know" |

### Authority/Trust Angles (Believe Me)

| # | Angle | Mechanism | Example Hook |
|---|-------|-----------|--------------|
| 9 | **Social Proof** | Safety in numbers | "Join 10,000+ [audience] who..." |
| 13 | **The Truth About [X]** | Insider revelation | "The truth about [thing] nobody talks about" |
| 15 | **The Great [X] Hoax** | Myth-busting | "Why everything you know about [X] is wrong" |
| 14 | **What to do if [X]** | Immediate value | "If you're struggling with [X], do this first" |

### Identity/Tribal Angles (People Like Us)

| # | Angle | Mechanism | Example