pm-customer-interviews

# Customer Interview Synthesis

Question bank and synthesis templates for product discovery interviews.

## Interview Question Bank

### Problem Discovery

```markdown
- "Walk me through the last time you [did X]..."
- "What's the hardest part about [doing X]?"
- "Why is that hard?" (ask 3x - dig deeper)
- "What have you tried to solve this?"
- "What happened when you tried that?"
```

### Current Solution Analysis

```markdown
- "How do you handle [X] today?"
- "How often do you do this?"
- "What would happen if you couldn't do this?"
- "How much time/money does this cost you?"
```

### Switching Signals

```markdown
- "Have you looked for other solutions?"
- "What would make you switch?"
- "What's stopping you from switching now?"
```

### Value Discovery

```markdown
- "If you could wave a magic wand, what would change?"
- "What would that be worth to you?"
- "Who else cares about this problem?"
```

## Interview Synthesis Template

```markdown
## Interview: [Customer Name/Segment]
**Date:** YYYY-MM-DD | **Duration:** X min | **Role:** [Title]

### Problem Quotes (verbatim)
> "[Exact quote about the problem]"
> "[Another revealing quote]"

### Current Behavior
- Does [X] using [current solution]
- Frequency: [daily/weekly/monthly]
- Time spent: [X hours/month]

### Pain Intensity: [1-5]
- 1: Mild annoyance
- 3: Significant friction
- 5: "Hair on fire" problem

### Willingness to Pay Signal
- [ ] Actively searching for solutions
- [ ] Has budget allocated
- [ ] Named a specific price point: $___
- [ ] Would switch immediately if solved

### Key Insight
[One sentence capturing the non-obvious learning]
```

## Interview Anti-Patterns

| Anti-Pattern | Why It Fails | Instead Do |
|--------------|--------------|------------|
| Leading questions | Confirms bias | Ask open-ended, follow "why" |
| Hypothetical pricing | People lie about future | Ask about current spending |
| Feature requests | Solutions, not problems | Dig for underlying need |
| Small sample | Anecdot