persona-journey-mapping

# Persona & Journey Mapping

Frameworks for synthesizing research into actionable user models and experience maps.

## User Personas

### Persona vs. Empathy Map

| Aspect | Persona | Empathy Map |
|--------|---------|-------------|
| Based on | Fictional composite | Real individuals |
| Scope | Full user profile | Specific moment/scenario |
| Purpose | Shared understanding | Build empathy quickly |
| Creation | After research synthesis | During/after research |

### Persona Template

```markdown
## Persona: [Name]

### Photo & Demographics
[Include representative image]
- Age: [Range]
- Role: [Job title]
- Company: [Type/size]
- Location: [Geographic]
- Tech savviness: [Low/Medium/High]

### Quote
> "[Characteristic statement that captures their mindset]"

### Background
[2-3 sentences about their professional context]

### Goals
1. [Primary goal - what success looks like]
2. [Secondary goal]
3. [Tertiary goal]

### Pain Points
1. [Frustration with current state]
2. [Obstacle they face]
3. [Risk or concern]

### Behaviors
- [Typical workflow or habit]
- [Tool preferences]
- [Information sources]

### Motivations
- [What drives their decisions]
- [What they value most]

### Scenario
[Brief story of how they might use your product]

### Key Insight
[The most important thing to remember about this persona]
```

### Persona Example

```markdown
## Persona: DevOps Dana

### Demographics
- Age: 32
- Role: Senior DevOps Engineer
- Company: Mid-size SaaS (200 employees)
- Location: Austin, TX
- Tech savviness: Expert

### Quote
> "I don't have time for tools that create more work than they save."

### Background
Dana manages CI/CD pipelines and infrastructure for a growing
engineering team. She's responsible for reliability and developer
productivity, and is constantly balancing new requests with
maintaining existing systems.

### Goals
1. Reduce deployment failures and rollback frequency
2. Give developers self-service capabilities without chaos
3. Spend less time on repe