orchestrator

# Orchestrator

This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution.

## Objective

Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects.

## The 10 Marketing Skills Available

### Foundation Layer
| Skill | Purpose | Use When |
|-------|---------|----------|
| `brand-voice` | Define consistent communication | Starting from scratch, content sounds generic, need consistency |
| `positioning-angles` | Find market differentiation | New product, competitive market, unclear positioning |

### Strategy Layer
| Skill | Purpose | Use When |
|-------|---------|----------|
| `keyword-research` | Identify content opportunities | Building content strategy, filling calendar, finding topics |
| `lead-magnet` | Create opt-in offers | Growing email list, launching product, need leads |

### Execution Layer
| Skill | Purpose | Use When |
|-------|---------|----------|
| `direct-response-copy` | Write conversion-focused copy | Sales pages, landing pages, any conversion goal |
| `seo-content` | Create search-optimized articles | Blog posts, pillar content, organic traffic goals |
| `newsletter` | Build recurring engagement | Regular audience communication, email content |
| `email-sequences` | Automate customer journeys | Welcome flows, launches, conversions, onboarding |

### Distribution Layer
| Skill | Purpose | Use When |
|-------|---------|----------|
| `content-atomizer` | Repurpose across platforms | Maximizing content ROI, filling calendars, multi-platform |

## Diagnostic Questions

To identify the right skill, ask:

### 1. What's the primary goal?
- **Build awareness** → `seo-content`, `content-atomizer`, `newsletter`
- **Generate leads** → `lead-magnet`, `direct-response-copy`, `email-sequences`
- **Convert to sales** → `direct-response-copy`, `email-sequences`
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