on-page

# On-Page Optimization Checklist

## When to Use
- Writing a new page or blog post targeting a specific keyword cluster.
- Refreshing an existing asset to regain rankings.
- QA before publishing to ensure metadata/structure compliance.

## Framework
1. **Search Intent Match** – confirm headline + intro address intent quickly.
2. **Metadata** – title <60 chars with primary keyword, compelling meta description, og tags.
3. **Structure** – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
4. **Copy Enhancements** – add stats, quotes, proof points, multimedia blocks.
5. **Internal/External Links** – link to pillar + related clusters; cite credible sources.
6. **Conversion Hooks** – contextual CTAs, sticky bars, lead magnets.
7. **Accessibility** – descriptive alt text, ARIA labels, high contrast.
8. **Structured Data** – FAQ, HowTo, Article schema as relevant.

## Templates
- Optimization diff table (Element, Current, Recommended, Rationale).
- CTA matrix aligning funnel stage with offers.
- Internal link planner.

## Tips
- Keep paragraph length 2–3 sentences for readability.
- Embed video/audio transcripts for multimedia.
- Track refresh date + metrics to measure impact.

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