newsletter

# Newsletter

This skill creates newsletters people actually want to read - not just promotional blasts that get ignored or unsubscribed from.

## Objective

Build recurring engagement through newsletters that deliver consistent value, strengthen audience relationships, and naturally drive business goals.

## Intake Questions

Before creating newsletter content, gather context:

1. **Audience**: Who are subscribers? What do they care about?
2. **Frequency**: How often do you send? (Daily, weekly, monthly)
3. **Brand voice**: What tone should the newsletter have? (From `brand-voice` skill)
4. **Primary goal**: Education, entertainment, conversion, or community?
5. **Existing content**: What blog posts, insights, or resources can be repurposed?
6. **Unique angle**: What can you offer that no other newsletter does?
7. **Past performance**: What formats/topics have worked well or poorly?

## The 9 Newsletter Formats

### 1. Curated Links
Collect the best resources, articles, and tools on a topic so readers don't have to.

**Structure**:
- Brief intro (2-3 sentences)
- 5-10 curated items with commentary
- Each item: Title, source, your take (why it matters)
- Optional: categorize by theme

**Best for**: Busy professionals, niche industries, staying current on trends

**Example**: "The best marketing reads from this week, so you don't have to scroll Twitter."

### 2. Original Essay
Long-form thinking on a single topic - your perspective, insights, or argument.

**Structure**:
- Hook: Surprising opening
- Thesis: Main argument/insight
- Body: Supporting points with examples
- Conclusion: Takeaway and implications

**Best for**: Thought leadership, building authority, deep audience connection

**Example**: "Why I think content marketing is dead (and what's replacing it)"

### 3. Story-Driven
Narrative format with a lesson embedded - personal stories, customer stories, or observations.

**Structure**:
- Set the scene
- Build tension/conflict
- Resolution or realization
- Exp