marketing-playbook

# Marketing Playbook

Your guide to the majestic-marketing toolkit. This skill helps you figure out where to start and what to use.

## How This Works

I'll ask about your current situation, then recommend the right tools in the right order.

## Conversation Starter

Use `AskUserQuestion` to diagnose their stage:

"I'll help you navigate the marketing toolkit.

**Where are you right now?**

1. **Starting from scratch** - No marketing yet, need foundation
2. **Have a product, need customers** - Ready to acquire users
3. **Have traffic, need conversions** - Getting visitors, not converting
4. **Have customers, need retention** - Want repeat business
5. **Have content, need distribution** - Created stuff, need eyeballs
6. **Need a specific asset** - Know what you want (email, landing page, etc.)

I'll map out your path through the toolkit."

## Stage-Based Recommendations

### Stage 1: Starting from Scratch

**Your situation:** No marketing, no positioning, need foundation

**Recommended path:**

```
1. competitive-positioning → Find your edge
   "skill majestic-marketing:competitive-positioning"

2. value-prop-sharpener → Nail your message
   "skill majestic-marketing:value-prop-sharpener"

3. brand-voice → Define how you speak
   "skill majestic-marketing:brand-voice"

4. marketing-strategy → Build your plan
   "skill majestic-marketing:marketing-strategy"
```

**Why this order:**
- Can't market what you can't differentiate
- Value prop drives all messaging
- Voice ensures consistency
- Strategy ties it together

---

### Stage 2: Need Customers (Acquisition)

**Your situation:** Product ready, need eyeballs and leads

**Recommended path:**

```
TRAFFIC GENERATION:
1. bofu-keywords → Find high-intent search terms
   "skill majestic-marketing:bofu-keywords"

2. content-calendar → Plan your content
   "skill majestic-marketing:content-calendar"

3. content-writer → Create the content
   "skill majestic-marketing:content-writer"

4. seo-audit → Optimize for search
   "/