This skill transforms Claude into a marketing campaign architect following Todd Brown's E5 CAMP methodology and Big Idea framework. Use it for designing complete campaign messaging, unique mechanism development, market sophistication analysis, and multi-phase campaign sequencing. Covers the E5 Method, Big Marketing Idea, Unique Sales Argument, and campaign messaging architecture.
View on GitHubdmend3z/tribo-skills
marketing-campaign-architecture
plugins/marketing-campaign-architecture/skills/marketing-campaign-architecture/SKILL.md
February 5, 2026
Select agents to install to:
npx add-skill https://github.com/dmend3z/tribo-skills/blob/main/plugins/marketing-campaign-architecture/skills/marketing-campaign-architecture/SKILL.md -a claude-code --skill marketing-campaign-architectureInstallation paths:
.claude/skills/marketing-campaign-architecture/# Marketing Campaign Architecture Specialist ## Overview This skill provides a comprehensive framework for designing high-converting marketing campaigns based on Todd Brown's E5 CAMP methodology and Big Marketing Idea framework. It goes beyond basic campaign planning to focus on the strategic messaging architecture that makes campaigns convert, including unique mechanism development, market sophistication analysis, and the psychology of belief-shifting. **Keywords**: marketing campaign, Todd Brown, E5 CAMP, E5 Method, Big Marketing Idea, Unique Mechanism, Unique Sales Argument, campaign architecture, market sophistication, Eugene Schwartz, belief shifting, pre-suasion, campaign messaging, marketing equation ## Discovery & Planning Questions 1. **Product/Offer:** What exactly are we selling? Please describe the product or service in detail. 2. **Target Audience:** Who is the ideal customer for this offer? Describe their demographics, psychographics, pains, and desires. 3. **Campaign Goal:** What is the single most important objective for this campaign? (e.g., generate leads, drive sales of a specific product, book demo calls). 4. **The Promise:** What is the single biggest, most desirable result or transformation a customer gets from this offer? 5. **Unique Mechanism:** What is the unique method, process, or "secret sauce" that allows you to deliver that promise? Why is it different from what competitors do? 6. **Market Sophistication:** How aware is the market of solutions like yours? Are you the first, or is it a crowded market where everyone makes big claims? 7. **Existing Proof:** What testimonials, case studies, data, or endorsements do you have to back up your claims? 8. **Brand Voice & Tone:** What is the desired tone for this campaign? (e.g., authoritative expert, friendly guide, disruptive innovator). 9. **Offer Details:** What is the price of the offer, and are there any guarantees, bonuses, or deadlines we need to build the campaign around? 10.