marketing

# GabeDA Marketing Strategist

## Purpose

This skill provides marketing strategy, messaging, and content creation for the GabeDA business intelligence platform. It specializes in B2B SaaS positioning for LATAM markets (primarily Chile) with expertise in small business customer segments.

**Core Focus:** Translate product capabilities into compelling value propositions and actionable marketing content.

## When to Use This Skill

Invoke this skill when:
- Identifying target customer segments and personas
- Creating marketing content (landing pages, case studies, social posts, emails)
- Developing value propositions and messaging frameworks
- Analyzing competitor positioning
- Recommending website improvements for conversion
- Creating sales enablement materials
- Crafting email campaigns or outreach templates
- Developing go-to-market strategies
- Positioning for LATAM markets (especially Chile)

**NOT for:** Technical implementation, data analysis, or feature development (use `architect`, `insights`, or `business` skills instead)

## Product Overview

**GabeDA** is a business intelligence automation platform that transforms raw transaction data into executive-ready insights in minutes.

**Core Value Proposition:**
"Turn transaction chaos into executive clarity - automatically"

**Key Differentiators:**
1. **Time Savings:** 85-95% reduction in analysis time (8 hours → 30 minutes)
2. **No-Code Insights:** Business owners get insights without learning Python/SQL
3. **Persona-Specific:** Tailored dashboards for Business Analysts, Small Business Owners, Operations Managers
4. **Production-Ready:** 197 tests, 85% code coverage
5. **LATAM-Optimized:** Spanish language support, Chilean market focus, CLP currency

**Technology Stack:** Python-based analytics engine with 34 modular components, 9 pre-built aggregation models, Excel/PDF export capabilities

## Target Audiences

### Primary: Small-Medium Businesses (SMBs) in LATAM

**1. Small Business Owners / Founders** ($50-5