market-research

# Market Research Skill

A comprehensive market research methodology that leverages web search to gather real market data, analyze competitors, and synthesize actionable insights.

## When to Use

- Researching a new market or industry
- Analyzing competitors before product launch
- Understanding target audience demographics and behaviors
- Identifying market opportunities and gaps
- Assessing risks before market entry
- Validating business ideas or product concepts

## Research Framework

### Phase 1: Market Overview

Gather high-level market intelligence:

**Market Size & Growth:**
- [ ] Total addressable market (TAM)
- [ ] Serviceable addressable market (SAM)
- [ ] Market growth rate (CAGR)
- [ ] Key market segments

**Industry Trends:**
- [ ] Recent industry developments
- [ ] Emerging technologies
- [ ] Regulatory changes
- [ ] Economic factors

**Data Sources:**
- Industry reports (Statista, IBISWorld, Grand View Research)
- News articles and press releases
- Government statistics
- Trade publications

### Phase 2: Target Audience Analysis

Profile the ideal customer:

| Factor | Analysis Points |
|--------|-----------------|
| Demographics | Age, location, income, education, occupation |
| Psychographics | Values, interests, lifestyle, attitudes |
| Needs | Pain points, desires, unmet needs |
| Behaviors | Purchase patterns, channels, decision factors |
| Segments | High-potential customer groups |

**Research Methods:**
- [ ] Search for industry consumer studies
- [ ] Analyze social media discussions
- [ ] Review competitor customer bases
- [ ] Identify buying triggers and barriers

### Phase 3: Competitor Landscape

Map the competitive environment:

**Competitor Identification:**
- Direct competitors (same product/market)
- Indirect competitors (different approach, same need)
- Potential entrants (adjacent markets)

**Analysis Framework:**
| Competitor | Market Position | Strengths | Weaknesses | Recent Moves |
|------------|-----------------|-----------|--