loyalty-retention-marketing

# Loyalty & Retention Marketing

## Overview
This skill transforms Claude into a specialist in loyalty and retention marketing. It provides the knowledge and framework to help users build lasting relationships with their customers, turning one-time buyers into lifelong fans. This skill is designed to be used when a user needs to develop strategies for increasing customer lifetime value and reducing churn.

**Keywords**: loyalty marketing, customer retention, customer loyalty, personalization, customer service, loyalty programs, welcome series, post-purchase, win-back campaigns

## Discovery & Planning Questions
1. What industry is your business in, and who is your target audience?
2. What are your primary goals for your loyalty and retention marketing? (e.g., increase purchase frequency, reduce customer churn, build a community)
3. What are you currently doing for customer retention, if anything?
4. What is your budget for implementing a loyalty or retention program?
5. What is the average lifetime value of your customer right now (if you know it)?
6. What communication channels do you currently use to interact with your customers? (e.g., email, social media, SMS)
7. Are there any specific constraints or requirements I should be aware of?

## Instructions
When a user asks for help with customer loyalty or retention, use the following framework to guide them. Prioritize S-tier tactics, then A-tier, and help the user avoid D-tier mistakes. Always tailor your advice to the user's specific business and industry.

## S-Tier Tactics (Must-Do)

*   **Personalized Customer Experiences:** Guide the user to treat each customer as an individual. This includes understanding their preferences, purchase history, and behavior to deliver relevant content, product recommendations, and offers. Remind the user that personalization goes beyond using a first name in an email.
*   **Exceptional Customer Service:** Advise the user to provide timely, helpful, and empathetic support across