lead-magnet-design

# Lead Magnet Design

Design lead magnets and entry points that attract ideal customers and convert them to leads.

## Lead Magnet Concepts Framework

For each concept provide:

| Element | Description |
|---------|-------------|
| Title | Clear, benefit-driven |
| Format | Guide, checklist, video, template, quiz, calculator |
| Core problem | Single pain point addressed |
| Key components | 3-5 main sections |
| Unique value | Why this vs competitors |
| Production effort | Low/Medium/High |
| Delivery | PDF, email course, portal |
| Expected conversion | 15-35% for landing page |

## Format Selection by Goal

| Format | Best For | Conversion | Production |
|--------|----------|------------|------------|
| Checklist | Quick wins, beginners | 25-35% | Low |
| Template | Process-heavy tasks | 30-40% | Low |
| Guide/ebook | Education, authority | 20-30% | Medium |
| Video course | Complex topics | 35-50% | High |
| Quiz | Personalization, fun | 30-45% | Medium |
| Calculator | ROI, savings proof | 40-60% | Medium |
| Free trial | Software products | 15-25% | Low |

## Entry Point Strategy

### Traffic Source Mapping

| Source | Intent Level | Content Type | CTA Style |
|--------|--------------|--------------|-----------|
| Organic search | High | Problem-solution | Direct |
| Social media | Low-Medium | Entertaining/Educational | Soft |
| Paid ads | Varies | Pain-focused | Urgent |
| Referrals | High | Trust-building | Personal |
| Content upgrades | Medium | Contextual | Natural |

### Channel-Specific Messaging

- **SEO**: Match search intent, answer the query, offer deeper resource
- **Social**: Hook with curiosity, prove value, easy opt-in
- **Paid**: Pain point headline, proof, clear CTA
- **Email**: Segment by interest, personalized recommendation

## Opt-In Mechanism Design

### Landing Page Blueprint

```
1. HEADLINE
   - Primary: Benefit-driven (what they get)
   - Sub: Problem acknowledgment + solution promise

2. HERO SECTION
   - Lead magnet visual (mockup