lead-magnet

# Lead Magnet

This skill creates irresistible opt-in offers that attract qualified leads - people who will eventually become customers, not just freebie seekers.

## Objective

Design lead magnets that solve a specific, urgent problem for the target audience while naturally qualifying them as potential buyers.

## Intake Questions

Before creating a lead magnet, gather context:

1. **Target audience**: Who exactly should opt in? (Be specific - job title, situation, goal)
2. **Main pain point**: What single problem keeps them up at night?
3. **Desired transformation**: What does success look like for them?
4. **Buyer qualification**: What indicates someone is a good fit for your paid offer?
5. **Delivery preference**: Do they prefer reading, watching, or using tools?
6. **Timeline urgency**: How quickly do they need results?
7. **Current offer**: What are you eventually selling them?

## The Hook Formula Framework

Great lead magnets have irresistible hooks. Use these formulas:

### 1. The Shortcut
"Get [desired result] without [painful process]"

**Examples**:
- "Build a website without coding or hiring a developer"
- "Lose 10 pounds without giving up your favorite foods"
- "Write sales copy without being salesy"

### 2. The Template/Swipe File
"Steal my exact [template/script/system] for [result]"

**Examples**:
- "Swipe my 7-figure email sequences"
- "Copy my client onboarding template"
- "Use my proven pitch deck structure"

### 3. The Checklist
"Never forget [important thing] again - the complete [topic] checklist"

**Examples**:
- "The pre-launch checklist used by 6-figure course creators"
- "SEO audit checklist: 47 things to fix today"
- "The wedding day timeline checklist"

### 4. The Calculator/Assessment
"Find your [personalized metric/score/number] in [short time]"

**Examples**:
- "Calculate your true customer acquisition cost"
- "What's your content marketing score?"
- "Find your ideal pricing in 5 minutes"

### 5. The Resource List
"The [number] best [