launch-planning-frameworks

# Launch Planning Frameworks

Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.

## Why Launch Planning Matters

A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures:

- Products reach target customers
- Messaging resonates clearly
- Teams execute in coordination
- Success is measurable
- Issues are caught early

## When to Use This Skill

**Auto-loaded by agents**:
- `launch-planner` - For launch tiers, timelines, checklists, and go/no-go decisions

**Use when you need**:
- Launching new products/features
- Major releases or rebrands
- Market entry or expansion
- Coordinating cross-functional teams
- Post-launch analysis
- Creating launch timelines
- Defining launch tiers (soft, hard, tiered)
- Building launch checklists

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## Launch Tier Framework

Not all launches are equal. Determine your launch tier first - it drives everything else.

### Three Tiers

**Tier 1: Major Launch** (Company-wide priority)
- New product line, platform launch, major strategic initiative
- 8-12 weeks planning, full cross-functional team
- High investment: PR, events, full marketing campaign

**Tier 2: Standard Launch** (Team priority)
- Significant feature, market expansion, competitive parity
- 4-6 weeks planning, core team (PM, Marketing, Sales)
- Medium investment: Email campaigns, blog, in-app

**Tier 3: Minor Launch** (Low-key release)
- Feature improvements, enhancements, quality updates
- 1-2 weeks planning, PM + minimal support
- Low investment: Release notes, in-app notification

### Decision Framework

Determine tier by scoring 6 factors (1-3 points each):
1. Customer reach (all/segment/small)
2. Customer importance (critical/important/nice)
3. Revenue opportunity (high/medium/low)
4. Strategic importance (critical/supportive/incremental)
5. Competitive impact (differentiation/parity/minor)
6. Complexity (high/medium/low)