Master product launch planning including launch types (soft, hard, tiered), launch strategies, launch timelines, cross-functional coordination, and launch execution. Use when planning product launches, coordinating cross-functional teams, creating launch plans, timing market entry, executing launches, or building launch playbooks. Covers launch tier frameworks, launch checklists, and launch management best practices.
View on GitHubJanuary 21, 2026
Select agents to install to:
npx add-skill https://github.com/slgoodrich/agents/blob/main/plugins/ai-pm-copilot/skills/launch-planning-frameworks/SKILL.md -a claude-code --skill launch-planning-frameworksInstallation paths:
.claude/skills/launch-planning-frameworks/# Launch Planning Frameworks Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement. ## Why Launch Planning Matters A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures: - Products reach target customers - Messaging resonates clearly - Teams execute in coordination - Success is measurable - Issues are caught early ## When to Use This Skill **Auto-loaded by agents**: - `launch-planner` - For launch tiers, timelines, checklists, and go/no-go decisions **Use when you need**: - Launching new products/features - Major releases or rebrands - Market entry or expansion - Coordinating cross-functional teams - Post-launch analysis - Creating launch timelines - Defining launch tiers (soft, hard, tiered) - Building launch checklists --- ## Launch Tier Framework Not all launches are equal. Determine your launch tier first - it drives everything else. ### Three Tiers **Tier 1: Major Launch** (Company-wide priority) - New product line, platform launch, major strategic initiative - 8-12 weeks planning, full cross-functional team - High investment: PR, events, full marketing campaign **Tier 2: Standard Launch** (Team priority) - Significant feature, market expansion, competitive parity - 4-6 weeks planning, core team (PM, Marketing, Sales) - Medium investment: Email campaigns, blog, in-app **Tier 3: Minor Launch** (Low-key release) - Feature improvements, enhancements, quality updates - 1-2 weeks planning, PM + minimal support - Low investment: Release notes, in-app notification ### Decision Framework Determine tier by scoring 6 factors (1-3 points each): 1. Customer reach (all/segment/small) 2. Customer importance (critical/important/nice) 3. Revenue opportunity (high/medium/low) 4. Strategic importance (critical/supportive/incremental) 5. Competitive impact (differentiation/parity/minor) 6. Complexity (high/medium/low)