language

# Customer Language Mastery

Research how your customers actually talk, then use their exact language across Product and Marketing to create instant resonance.

## The Core Principle

**First Law of Customer Physics:** A customer at rest will remain at rest unless you provide a motivating, attention-grabbing force.

Language is that force. Your words must bypass the customer's natural filters by creating **resonance** — the "OH YEAH! THAT'S FOR ME!" reaction.

If your language is bland or tries to appeal to everyone, it exerts no gravitational force and gets ignored.

## Where Customer Language Applies

| Domain | Examples |
|--------|----------|
| **Product UI** | Button labels, error messages, empty states, onboarding |
| **Feature Naming** | What you call features determines if users understand them |
| **Documentation** | Guides, tooltips, help text |
| **Settings/Options** | How you frame choices affects decisions |
| **Notifications** | Push, email, in-app alerts |
| **Marketing** | Landing pages, emails, ads, social |

## Conversation Starter

Use `AskUserQuestion` to gather context:

1. **Who is your target audience?** (job title, industry, experience level)
2. **What problem does your product solve?**
3. **What copy needs work?** (Product UI, landing page, feature naming, etc.)
4. **Do you have existing customer conversations?** (support tickets, reviews, interviews)

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## Part 1: Sales Safari — Finding Watering Holes

A **watering hole** is anywhere your target audience gathers to discuss problems, share advice, or seek help.

### Watering Hole Keywords

Combine audience terms with these keywords to find communities:

| Category | Keywords |
|----------|----------|
| **Community** | forum, community, group, mailing list, chat, Discord, Slack |
| **Help-Seeking** | help, problems, advice, questions, FAQs, support |
| **Learning** | tutorial, resources, guide, best practices, how to |
| **Evaluation** | reviews, comparison, best, vs, alternative |
| **Dis