keyword-research

# Keyword Research

This skill identifies high-value content opportunities by finding the intersection of audience interest, business value, and market opportunity - without requiring expensive SEO tools.

## Objective

Discover content topics that sit at the intersection of six critical factors: what you can credibly write about, what your audience wants, what drives business, what people search for, where competitors are weak, and what's feasible to create.

## The 6 Circles Method

Content gold exists where these six factors overlap:

```
        ┌─────────────────────────────────────────┐
        │           YOUR EXPERTISE                │
        │    (topics you have authority on)       │
        └─────────────────┬───────────────────────┘
                          │
    ┌─────────────────────┼─────────────────────┐
    │                     │                     │
    ▼                     ▼                     ▼
┌─────────────┐    ┌─────────────┐    ┌─────────────┐
│  AUDIENCE   │    │  BUSINESS   │    │   SEARCH    │
│  INTERESTS  │    │    GOALS    │    │   DEMAND    │
└──────┬──────┘    └──────┬──────┘    └──────┬──────┘
       │                  │                  │
       └────────────┬─────┴─────┬────────────┘
                    │           │
              ┌─────▼─────┐ ┌───▼───────┐
              │COMPETITION│ │ CONTENT   │
              │   GAPS    │ │FEASIBILITY│
              └───────────┘ └───────────┘
```

### Circle 1: Your Expertise
Topics where you (or your brand) have genuine authority, experience, or unique perspective.

**Questions to ask**:
- What have you done professionally for years?
- What do people ask you for advice on?
- What unique data, case studies, or experiences do you have?
- What contrarian views do you hold that you can defend?

### Circle 2: Audience Interests
Topics your target audience actively seeks out and engages with.

**Questions to ask**:
- What questions do they ask in forums, communities, support tickets?
- What