Craft irresistible offers using direct response marketing principles. Includes 7-part offer formula, psychological triggers, value stacking, and risk reversal strategies.
View on GitHubmajesticlabs-dev/majestic-marketplace
majestic-marketing
plugins/majestic-marketing/skills/irresistible-offer/SKILL.md
January 24, 2026
Select agents to install to:
npx add-skill https://github.com/majesticlabs-dev/majestic-marketplace/blob/main/plugins/majestic-marketing/skills/irresistible-offer/SKILL.md -a claude-code --skill irresistible-offerInstallation paths:
.claude/skills/irresistible-offer/# Irresistible Offer Creator **Audience:** Founders and marketers who have a product but weak conversion, looking to restructure their offer without discounting. **Goal:** Build a complete offer using the 7-part formula: core promise, value stack, risk reversal, urgency, social proof, guarantee, and CTA. Make saying "yes" the only logical choice. ## Conversation Starter Use `AskUserQuestion` to gather initial context. Begin by asking: "I'll help you craft an offer so compelling that saying 'yes' becomes the only logical choice. Please provide: 1. **Product/Service**: What are you selling? 2. **Price Point**: Current or planned price? 3. **Target Customer**: Who buys this and why? 4. **Current Offer**: How do you present it now? (if applicable) 5. **Competition**: What alternatives do customers consider? I'll develop a complete irresistible offer framework with psychological triggers, value stacking, and risk reversal strategies." ## Research Methodology Use WebSearch to find: - Proven direct response marketing frameworks - Split-test data on offer elements - Psychology research on buying decisions - Case studies of successful offer transformations - Current best practices in conversion optimization ## Required Deliverables ### 1. The 7-Part Irresistible Offer Formula Structure the complete offer using these seven elements: #### Part 1: The Core Promise - What transformation or result do you guarantee? - Make it specific, measurable, and desirable - Example framework: "Get [specific result] in [timeframe] or [consequence]" #### Part 2: The Value Stack Build perceived value that dwarfs the price: | Component | What It Is | Perceived Value | Reason It's Valuable | |-----------|------------|-----------------|---------------------| | Core Offer | [Main product] | $X | [Why it's worth this] | | Bonus 1 | [Name] | $X | [Problem it solves] | | Bonus 2 | [Name] | $X | [Problem it solves] | | Bonus 3 | [Name] | $X | [Problem it solves] | | Fast-Action Bonus | [