Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, analysis, or any GA4-related tasks.
View on GitHubhenkisdabro/wookstar-claude-plugins
marketing
January 20, 2026
Select agents to install to:
npx add-skill https://github.com/henkisdabro/wookstar-claude-plugins/blob/main/plugins/marketing/skills/ga4/SKILL.md -a claude-code --skill ga4Installation paths:
.claude/skills/ga4/# Google Analytics 4 Complete Guide ## Overview Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. This comprehensive skill provides guidance on all aspects of GA4 - from initial property setup through advanced analysis, implementation methods, and compliance. GA4 uses an event-based data model where every user interaction is tracked as an event with associated parameters. This differs from the session-based model of Universal Analytics, providing more flexibility and cross-platform measurement capabilities. ## When to Use This Skill Invoke this skill for any GA4-related task, including: **Setup and Configuration:** - Creating GA4 properties and data streams - Configuring Measurement IDs (G-XXXXXXXXXX) - Setting up data retention and collection settings - Managing property access and permissions **Implementation:** - Installing GA4 via gtag.js, GTM, or CMS plugins - Implementing event tracking (automatic, recommended, custom) - Setting up ecommerce tracking - Configuring cross-domain measurement **Events and Tracking:** - Understanding event architecture and parameters - Implementing recommended events (purchase, login, sign_up) - Creating custom events for business-specific tracking - Working with event parameters and limits **Analysis and Reporting:** - Using standard reports and Explorations - Building funnel and path analyses - Creating audiences and segments - Exporting data to BigQuery **Advanced Topics:** - Measurement Protocol for server-side tracking - User ID and cross-device tracking - Privacy compliance and Consent Mode - DebugView testing and validation ## Quick Start ### 1. Create GA4 Property 1. Navigate to analytics.google.com 2. Admin -> Create -> Property 3. Enter property name, timezone, currency 4. Create web data stream 5. Note your Measurement ID (G-XXXXXXXXXX) ### 2. Install Tracking (Choose One Method) **Option A: Google Tag Manager (Recommended)