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founder

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Use when validating ideas, sizing markets, building pitch decks, preparing for investors, modeling financials, planning launches, or creating board reports. Auto-activates on fundraising, pitch, investor, TAM/SAM/SOM, unit economics, runway, or board deck tasks.

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Marketplace

moo.md

saadshahd/moo.md

Plugin

founder

domain

Repository

saadshahd/moo.md
26stars

founder/skills/founder/SKILL.md

Last Verified

January 21, 2026

Install Skill

Select agents to install to:

Scope:
npx add-skill https://github.com/saadshahd/moo.md/blob/main/founder/skills/founder/SKILL.md -a claude-code --skill founder

Installation paths:

Claude
.claude/skills/founder/
Powered by add-skill CLI

Instructions

# Founder Skill

Router skill for startup workflows. Detects task type and routes to appropriate workflow that produces usable artifacts.

## When This Skill Activates

You're working on:

- Validating a product idea or value proposition
- Calculating market size (TAM/SAM/SOM)
- Analyzing competitive landscape or threats
- Building or evaluating a pitch deck
- Preparing for investor meetings
- Modeling unit economics, projections, or cash flow
- Planning a product launch
- Creating board reports or updates

## Workflow Selection

Announce which workflow you're using before starting:

| Task Type                         | Workflow            | Reference                     | Output Artifact               |
| --------------------------------- | ------------------- | ----------------------------- | ----------------------------- |
| Idea validation, stress testing   | Validate Idea       | `references/validate.md`      | JSON scores + GO/ITERATE/KILL |
| TAM/SAM/SOM, market opportunity   | Size Market         | `references/market-size.md`   | Tables + Marp slide           |
| Competition, threats, positioning | Analyze Competition | `references/compete.md`       | Threat matrix + heat map      |
| Pitch deck creation or eval       | Build Pitch Deck    | `references/pitch.md`         | Marp deck (10-12 slides)      |
| Investor Q&A, meeting prep        | Prep for Investors  | `references/investor-prep.md` | Q&A document                  |
| Unit economics, projections, cash | Model Financials    | `references/financials.md`    | Spreadsheet-ready tables      |
| Launch planning, 90-day roadmap   | Plan Launch         | `references/launch.md`        | Phased execution plan         |
| Board deck, metrics summary       | Report to Board     | `references/board.md`         | Marp deck + summary           |

## Related Thinking Tools

From `hope/skills/soul/references/tools/`:

| Tool                                                                                | When to U

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