email-sequences

# Email Sequences

This skill creates automated email sequences that move subscribers through the customer journey - from stranger to subscriber to customer to advocate.

## Objective

Build email sequences that deliver the right message at the right time, nurturing relationships and driving conversions without manual effort.

## Intake Questions

Before creating email sequences, gather context:

1. **Entry point**: How do people join this sequence? (Lead magnet, purchase, signup)
2. **Desired outcome**: What should they do after the sequence? (Buy, book, engage)
3. **Product/Offer**: What are you eventually selling or promoting?
4. **Timeline**: Over what period should the sequence run?
5. **Audience knowledge**: How familiar are they with you/your solution?
6. **Objections**: What prevents people from taking the desired action?
7. **Existing sequences**: What automation already exists?

## The 6 Sequence Types

### 1. Welcome Sequence
**Trigger**: New subscriber (lead magnet, newsletter signup)
**Goal**: Build relationship, set expectations, introduce brand
**Length**: 3-7 emails over 1-2 weeks

**Email structure**:
1. **Email 1 (Immediate)**: Deliver promised content + set expectations
2. **Email 2 (Day 1-2)**: Share your story/origin
3. **Email 3 (Day 3-4)**: Deliver unexpected value (bonus content)
4. **Email 4 (Day 5-7)**: Social proof + best content
5. **Email 5 (Day 7-10)**: Soft intro to paid offer (optional)

**Key principles**:
- Deliver on lead magnet promise immediately
- Set email frequency expectations
- Show personality and build connection
- Don't hard sell too early

### 2. Nurture Sequence
**Trigger**: After welcome sequence ends
**Goal**: Stay top of mind, continue providing value
**Length**: Ongoing, 1-4 emails per week

**Content rotation**:
- Educational content
- Case studies and examples
- Behind-the-scenes
- Curated resources
- Occasional promotional content (20% max)

**Key principles**:
- Maintain consistent schedule
- 80/20 rule: 80% val