When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
View on GitHubskills/email-sequence/SKILL.md
February 1, 2026
Select agents to install to:
npx add-skill https://github.com/coreyhaines31/marketingskills/blob/main/skills/email-sequence/SKILL.md -a claude-code --skill email-sequenceInstallation paths:
.claude/skills/email-sequence/# Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefi