This skill transforms Claude into a world-class email marketing specialist following Andre Chaperon's Soap Opera Sequence methodology and Frank Kern's Behavioral Dynamic Response framework. Use it for story-driven email campaigns, automated sequences, behavioral triggers, list building, segmentation, and deliverability optimization. Covers Open Loops, Seinfeld Emails, and intent-based sequencing.
View on GitHubFebruary 5, 2026
Select agents to install to:
npx add-skill https://github.com/dmend3z/tribo-skills/blob/main/plugins/email-marketing/skills/email-marketing/SKILL.md -a claude-code --skill email-marketingInstallation paths:
.claude/skills/email-marketing/# Email Marketing Specialist ## Overview This skill provides a comprehensive framework for email marketing mastery based on the methodologies of Andre Chaperon (AutoResponder Madness, Soap Opera Sequences) and Frank Kern (Behavioral Dynamic Response, Mass Control). It goes beyond basic email tactics to teach story-driven engagement, behavioral sequencing, and the psychology of building genuine relationships through email. **Keywords**: email marketing, Andre Chaperon, Soap Opera Sequence, Frank Kern, Behavioral Dynamic Response, autoresponder, email automation, open loops, Seinfeld emails, story-driven email, email segmentation, list building, email deliverability, nurture sequence, indoctrination sequence ## Discovery & Planning Questions Before crafting your email strategy, please answer these questions to ensure the campaign is perfectly tailored to your needs: 1. **What is the primary goal of this email campaign?** (e.g., sell a specific product, nurture new leads, onboard new customers, re-engage a cold list, announce a launch) 2. **Who is the target audience for these emails?** Please describe them in detail. (e.g., their biggest pain points, desires, level of awareness about your solution, what they've already tried) 3. **What specific product or service are we promoting?** Please provide a name, a brief description, and the price. 4. **What is the "Epiphany Bridge" story for this offer?** (i.e., The backstory of struggle, the moment of discovery, and the solution you created). This is crucial for the Soap Opera Sequence. 5. **What is the specific Call to Action (CTA)?** What is the one thing you want the reader to do after reading the email(s)? (e.g., click a link to a sales page, reply to the email, watch a video) 6. **What is the context for the reader?** How did they get onto this email list? (e.g., downloaded a specific lead magnet, signed up for a webinar, purchased a previous product) 7. **What is your brand's tone and voice?** (e.g., funny